A LUNCH WITH A LEGEND

Tadej Poga?ar, athlete of Team UAE Emirates, is not only a cycling superstar but also a person of great values and gratitude. After a legendary season where he broke countless records, before heading off on his well-deserved vacation, he made a point to visit the Zecchetto Group with his partner, Ur?ka ?igart, who races for Team Liv AlUla Jayco, to personally thank them for the support provided throughout the year, particularly the assistance given to the Slovenian Cycling Federation at the World Championships in Zurich, where he claimed victory with an epic solo attack of over 100 kilometers.

DMT has supported the Slovenian champion since his early days in the professional ranks, witnessing his transformation from a young talent into a timeless legend. Earlier this year, before the Giro d’Italia, DMT launched the new POGI'S shoes, which Poga?ar used to soar to a Giro-Tour double, the aforementioned World Championship title, and, to top it all off, his fourth consecutive Il Lombardia victory.

To celebrate him, Federico and Philippe Zecchetto, along with Alessia Piccolo and the DMT staff, shared a lunch with Tadej in Bonferraro di Sorgà (VR), near the companies of the Zecchetto Group.

“We were really keen to spend a few hours with Tadej to reflect on this extraordinary season, and especially on his stunning World Championship victory,” said Federico Zecchetto. “Supporting the Slovenian National Team with both Alé and DMT was a winning choice in every sense. Year after year, this young man continues to amaze us, and it’s both a source of pride and an honor to stand by his side—especially knowing he’s far from done impressing us.”