LUMINA365 The Sun-care Innovation of the year

We are proud to present the new, unique and innovative Lumina365 ingestible supplement. This sugar-free formulation has just been clinically proven to deliver visible improvements in the skin's response to sun exposure, providing an additional layer of whole-body sun protection that reduces skin redness by almost 50%, helping to maintain an even skin tone, 24 hours after UVB exposure in just eight weeks.

Every brand in the suncare segment is trying to find unique innovations, and one way for sure is via sun protection supplements, which have been on top of consumers’ minds lately. According to a Mintel report, 40% of UK female consumers are interested in supplements that can protect against UV damage.

Following consumer demand, Uro? Gotar, the Chief Innovation Officer overseeing Lumina’s development, explains, “We identified a growing demand for multifunctional products, particularly in the suncare sector, which is entering its era of 'beautification,' where products not only protect but also enhance the skin, combining functional benefits with aesthetic appeal. That's how Lumina365 was born."

Lumina365 is a first-of-its-kind supplement designed for a dual-approach to suncare. While the market is flooded with topical sunscreens, Lumina365 was developed to support them, offering a fresh, unique inside-out approach. Squeezed in a 25 ml daily shot, this vegan formula has a great Sicilian red-orange taste, transforming sun protection into a delight! Combined with award-winning, patented VELIOUS? flavor technology, the supplement is Complementing topical SPF and offering a 360-degree approach to sun protection.

Sustainability

As consumers are increasingly aware of the harmful effects of ingredients, 50% of German Gen Z consumers say they are concerned that ingredients in sun protection products may be harmful to their health. Lumina365 avoids the negative environmental impact associated with many chemical sunscreens, which can harm marine life, and steers clear of concerns related to hormonal disruption, which can occur with long-term use of certain chemical filters found in sunscreens.

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