Lumikha's Web Development Process
Lumikha Teams
Lumikha Teams serves up smart, streamlined back-office work that leverages offshore talent and proven technology.
At Lumikha, we craft digital platforms that drive specific client results as part of our brand launch services and ongoing lead generation. Our process emphasizes three types of web projects:
Types of Websites We Build
Marketing Hubs
A Marketing Hub is a central online location for a brand's marketing efforts. It combines various elements to attract, engage, and convert visitors into customers.
Key characteristics:
Example: HubSpot
HubSpot's website exemplifies a Marketing Hub. It clearly presents its various products, offers multiple ways to engage (demo requests, free tools, email sign-ups), and provides a wealth of information to nurture leads through the sales funnel. The site seamlessly integrates with its own CRM and marketing tools, demonstrating the power of its platform.
Blogging Platforms
A blogging or content distribution platform prioritizes creating, organizing, and sharing valuable content. These platforms establish thought leadership, engage audiences, and indirectly support marketing goals through informative and entertaining content.
Key characteristics:
Example: Ahrefs Blog
The Ahrefs Blog is a supercharged example of a Content Distribution Platform. It offers a wealth of in-depth SEO and digital marketing articles organized into clear categories. The design prioritizes readability, with a clean layout and minimal distractions. Each article includes easy sharing options and related content suggestions, encouraging more profound engagement with the platform.
Landing Pages
Landing Pages are standalone web pages designed for specific marketing campaigns or offers. They focus on a single conversion goal, eliminating distractions to maximize the campaign's effectiveness.
Key characteristics:
Example: Airbnb Experiences Landing Page
This Airbnb landing page for potential experience hosts is a prime example of an effective landing page. It has a clear value proposition, compelling visuals, and a single call-to-action ("Get started"). The page provides enough information to interest potential hosts, with a streamlined design that guides visitors toward the sign-up action.
The Right Tool for the Job
By understanding these distinctions, we can better appreciate how each digital platform serves different marketing objectives and requires a tailored design and development approach.
It All Starts with Research
The research phase typically lasts several days to a week and lays a solid foundation for the project. We may extend this phase for new businesses shaping their brand to ensure a cohesive and impactful digital presence.
By conducting thorough SEO and keyword research, analyzing industry trends, and decoding the competitive landscape, we construct the framework for a data-driven digital strategy.
This approach ensures that every subsequent decision in the web development process stems from insights and aligns with both the client's goals and their audience's needs. The research phase uncovers hidden opportunities, identifies potential pitfalls, and reveals the most effective pathways to reach and engage the target audience. Whether we're working with a startup finding its footing or an established brand looking to expand its digital footprint, we conduct this thorough research for every client.
Understand the Client's Brand Essence
Map the Competitive Landscape
Write Detailed Audience Profiles
Determining Presentation Purpose and Platform
We collaborate with the client to learn about their digital marketing requirements. This discussion steers the entire development process and determines our platform.
Marketing Hubs
A Marketing Hub is the nexus for content, social marketing, and lead generation, designed to convert visitors into leads or customers.
Key Features
Platform: Duda
For Marketing Hubs, we harness the power of Duda. Here's why:
Content Distribution Platforms
A Content Distribution Platform focuses on delivering valuable content to the audience. It addresses various stages of the marketing funnel through targeted content.
Key Features
Platform: Ghost
For Content Distribution Platforms, we leverage Ghost. Here's why:
Landing Pages
Landing pages are focused, conversion-oriented web pages that support specific marketing campaigns or content initiatives.
领英推荐
We build these to accompany paid campaigns (PPC) and large content initiatives, where we develop long-form pieces like guides or reference documents.
Key Features
Platform: Duda
For Landing Pages, we also utilize Duda. Here's why:
Preliminary SEO Steps
For every assignment, we jumpstart the site's search engine presence:
This activity initiates the site's digital life, ensuring it gains traction in search results.
Marketing Hubs (Duda)
5-20 pages, plus a blog section with 3-5 initial articles
Content Development
1-2 weeks, depending on the site's complexity and revision cycles
Site Design
1 week, including revisions
Development
1 week, including revisions
Content Platforms (Ghost)
Home page, compliance pages, and 5-20 "starter" articles, depending on the content plan
Content Development
2-3 weeks, focusing on creating a solid content foundation
Design Phase
1 week, including revisions
Development
1 week, including revisions
Landing Pages (Duda)
Single-page designs, often with multiple variants for A/B testing
Content Development
1-2 days, focusing on creating a lean, conversion-optimized page
Design Phase
1-2 days, including revisions
Development
1-2 days, including revisions
Launch and Maintenance (All Platforms)
After securing client approval, we:
For landing pages, we also:
By offering these three types of digital platforms—marketing Hubs, Content Distribution Platforms, and Landing Pages—we provide our clients with a comprehensive suite of web development services.
This allows us to support various marketing strategies and business objectives, from long-term brand building to short-term, targeted campaigns.