The Lumify Marketplace is now?Adni

Big news! The Lumify Marketplace is rebranding to reflect our expanded vision of uniting everything healthcare workers need into a single platform.?

Today, we’re excited to share that the Lumify Marketplace is now Adni, derived from the Latin root word, Adnitor, which means support and lean upon. Our business has evolved in powerful ways, and we’re excited to now reflect this in our branding. We’re here to help our healthcare community excel throughout their career with easy access to everything they need. You can lean on us for your gear and resources. Keep reading to learn more about our rebrand and where we’re headed.?

Background

Our team spent the last six months partnering with Fenomenal to reflect on our company mission, value proposition, and worldview to build a more aligned brand. When we founded Lumify in January 2021, our first product solved a pain point we experienced firsthand as Registered Nurses — providing adequate care for resting patients can be challenging in low-light environments. Our solution was a wearable LED light that helped healthcare workers illuminate their workspace while decreasing patient disturbances. We were fortunate that this product was quickly adopted by the healthcare industry, helping us build a large community of healthcare workers from all backgrounds.

Throughout our journey of bringing the Lumify uNight Light to market, we discovered an even larger problem: healthcare workers are frustrated by how disjointed and expensive their professional gear and resources are. At the same time, nurse burnout and turnover were at an all-time high. These insights led us to expand our company to be a marketplace for healthcare workers to find, share, and buy their gear and resources. And just one year later, over 200 brands and organizations now live within our ecosystem.

While we received a trademark for Lumify Care when we started our journey, specifically as a wearable light for healthcare workers, when we expanded to be a marketplace we faced trademark challenges. Although this business speed bump felt frustrating, we quickly realized this was a unique opportunity for our community to redefine our mission and brand values. Starting today, the Lumify Marketplace will now be called Adni, and our Lumify uNight Light and catalog of 500+ products will reside within it.

Our Process

To arrive at our new marketplace branding, we started by zoning in on our company’s mission and values. Then, we launched a naming and co-design sprint to build our brand. Here are more deets about our process:

1. Define: We started by realigning our brand values of being supportive, authentic, innovative, inclusive, and community-driven. From here, it wasn’t long before we arrived at the insight that thriving in healthcare isn’t about the job — it’s about having a community around you to support you, and to lean on when you need support and resources. We landed on three pillars of our brand: community, innovative, and welcoming, with a tone of voice that is like a new friend you just met, but feels like you go back years.
2. Namestorming: We launched a 4-week name-storming sprint to find our new marketplace name. What started as 4 weeks soon turned into 8... it wasn’t easy! But with trial and error came the discovery of Adni which quickly clicked with all of our team members. While no one speaks Latin, this so-called dead language is alive and well in the medical community. Adnitor is the Latin root word for support, lean upon, strive, work, and aspire. From this word connection, Adni was created. In a simple word, we express how it feels to be part of our community: you can lean on us for support.?
3. Design: To bring Adni to life, we brainstormed logo concepts and came up with 4 front runners. We then looped in our incredible creator community and brand partners to help us choose our new marketplace vibe and look. After reviewing all of their feedback, we iterated to finalize our logo — one that was simple, yet friendly and showcased the meaning of Adni. As you may have noticed, the purposeful forward-leaning ‘a’ symbolizes to lean on us for your gear and resources.

We are?Adni

With the help of our creator community and brand partners, we built a brand that symbolizes the power of coming together. Our brand idea, let’s do this together, captures this concept further, celebrating the healthcare community that supports each other with the resources they need to thrive at work.?

We’re proud to share that over 50% of the brands housed within the Adni Marketplace are businesses founded by healthcare workers. If you’re a brand interested in being a part of the Adni Marketplace, please fill out this short interest form here.?

The Adni Marketplace not only makes it easy for healthcare workers to buy their gear and resources, but it also helps healthcare workers save money. Every time healthcare workers shop on Adni, they earn reward points which can be used at check-out to save money. Additionally, employers and community organizations provide Adni marketplace credits as a way to support their staff — helping healthcare workers offset out-of-pocket expenses.

What's Next

Over the past five years, the average hospital experienced 100% staff turnover (2022 NSI National Health Care Retention & RN Staffing Report). In a study from the American Nurses Foundation, 57% of 12,581 surveyed nurses said they had felt “exhausted” over the past two weeks, and 43% said they felt “burned out.” Just 20% said they felt valued.

One of the leading reasons for nurse turnover is a lack of support and resources. Our marketplace is combating this.?

As the most holistic marketplace for healthcare workers, Adni can be leveraged by healthcare employers and community organizations to support and retain their clinicians. In early March, we launched our partnership with Lead Health, a leading travel nurse agency, which provided all of their clinicians with access to a Lead Health Rewards Portal powered by Adni. This rewards portal features a white-labeled experience of our marketplace, providing organizations with an easy way to launch clinician rewards in literally minutes.?

“At Lead, we believe in the power of gratitude and giving without expectation. We’ve long been looking for the best way to support our clinicians with things they actually want or need! That’s why we’re so excited to offer clinician rewards powered by Adni so our clinicians can find, share, and buy the gear and resources they need to excel while also supporting nurse-owned businesses!” -Justin Allison, Chief Growth Officer at Lead Health.

Moving forward, we’re excited by how our platform will continue to support clinicians in innovative ways. If you’re an employer or community organization that is interested in learning more about how Adni can retain your clinicians, feel free to schedule a demo with our team here or reach out to us at [email protected].

In Conclusion

Thank you so much to you all, our incredible community, for being on this journey with us. We’re so grateful to be building technology that supports humans who deserve it more than most. To all of the incredible #AdniFam creators and Adni Brand Partners who helped us bring Adni to life: thank you. Adni would not be what it is without you! We can’t wait for this new chapter of our story and to have you a part of it. Please check out our marketplace at adni.co and share it with a healthcare pro in your life!?

With gratitude, Team Adni