Lumen Is Attention; The Cannes Social Invite

Why Lumen Powers Attention

Lumen is the leading attention platform globally.? If you don’t want to believe FPC, go to Snap’s business page and read about how Lumen effectively powers its measurement.

Snap is one of many partners Lumen works with.? It is the go-to tech layer for attention.? Let’s understand why Lumen is number one in attention:

• Proprietary data: Unlike many attention vendors trading on name recognition, Lumen owns the data powering its attention models.? This will be important going forward as attention becomes even more embedded in targeting and measurement.? Ultimately, you want to be the ad tech arms dealer not the guy fighting hand-to-hand in the trenches.?
• Proprietary technology: Lumen has built specialist eye-tracking technology for its extensive attention panel.? This is important because technology is sometimes required to make attention work.? Suppositions aren’t going to cut in a business environment.
• Real attention versus enhanced viewability: Again, this is important for the long-term success of attention. Vendors like DV and others are building models based on historical campaign data. It’s akin to LLMs being fed by synthetic content. Eventually, models go awry without any real-time data. Lumen has this, one of the key reasons it will win.
• FPC tie-up: This last one is more of a compliment to Lumen than FPC. When a company is as good as Lumen, it’s easy for our fund to help scale. Our global investor and reseller network accelerate category winners. Lumen is the attention winner.??

Sign Up For The Cannes Social

We will host our network party in Cannes again in partnership with ExchangeWire again this year.? We have rebranded our get-together, The Cannes Social - because that’s what it is.

The drinks networking party will be held at Ma Nolan’s on Tuesday, June 18, from 4 to 7 p.m. CET.? We are taking over the whole pub for the afternoon.? FPC would love to see you all there.

You can book your spot for The Cannes Social here: https://www.eventbrite.co.uk/e/the-cannes-social-by-firstpartycapital-exchangewire-tickets-879552945537?aff=oddtdtcreator.

Make sure to book early, as this was one of the most coveted events at Cannes last year - with no minor celebrity or over-the-hill artist in sight apart from a clatter of ad tech legends.

If you are interested in co-sponsoring, reach out to us at [email protected]. Partnerships for this event are not a money-making exercise - it is more of a cost-covering strategy.

Thanks for reading.