Lululemon

I will have to remind myself that I have an article to write on Nordstrom's and their short stay in Canada and why that happened since the newsletter is a retail one and I am not going to let any readers get turned off from it. With that said I have been talking about athletic companies that make athletic shoes and clothing and in the future I am going to talk about Adidas in another article but for now I am going to talk about a company that has been in business for a while now that has been selling different clothing.

The company is Lululemon. Now Lululemon is a clothing company based in Vancouver, BC or some other city in the province that sells yoga athletic clothing and they have been in business for a long time by opening their first shop in BC. Then as they grew their business they began opening a lot of stores in BC and then eventually as they did well they decided to spread their wings and open stores in Alberta, Saskatchewan and other provinces in Canada by selling a long of their yoga clothing.

They did so well in Canada they decided to take a risk and go international by opening a lot of stores in the US, UK, Australia and maybe New Zealand. I am not sure if they are in China since I haven't been paying attention to the news but I wouldn't be surprised if they had opened their shop there because they have been selling a lot of their brand clothing with annual sales in the millions or billions due to the popularity of yoga, which is an exercise craze that has taken off recently with more of their customers taking up the practice.

Even though they are doing good right now it will be interesting to see how the will do in the future because there are other retailers right now that are trying to get Lululemon's business which will affect them in the long run. Companies like Alo Yoga, Athletica and of course companies like Nike that are trying to get into the yoga business since recently I have seen some pants made for women in most Nike stores that can be used for yoga and men's shorts and pants that are used for yoga.

So Lululemon will have to find some more ways to innovate in order to outdo their competition because Alo Yoga, Nike and Athletica are really doing very well with sales of their clothing especially their yoga pants which have sold in the millions but I am sure that Lululemon will keep that in mind and find some ways to get a bigger share of the market. While I do like their clothing and wouldn't mind buying them I will have to pass on them until I get money because some of their clothing can be quite pricey.

I will have to watch more on the company in order to get some real knowledge as to how they are doing and how they are operating these days because it seems to me that they have really grown into an international powerhouse retail selling athletic clothing but it will be interesting to see as I said as to how they will do in the long run because Alo Yoga seems to be catching on to most customers especially within the millennials and Gen-z customer base which have taken over most of the consumption of the athletic retail wear.

With that said, I will end this article with those thoughts.