Lululemon

I will have to remind myself that I have an article to write on Nordstrom's and their short stay in Canada and why that happened since the newsletter is a retail one and I am not going to let any readers get turned off from it. With that said I have been talking about athletic companies that make athletic shoes and clothing and in the future I am going to talk about Adidas in another article but for now I am going to talk about a company that has been in business for a while now that has been selling different clothing.

The company is Lululemon. Now Lululemon is a clothing company based in Vancouver, BC or some other city in the province that sells yoga athletic clothing and they have been in business for a long time by opening their first shop in BC. Then as they grew their business they began opening a lot of stores in BC and then eventually as they did well they decided to spread their wings and open stores in Alberta, Saskatchewan and other provinces in Canada by selling a long of their yoga clothing.

They did so well in Canada they decided to take a risk and go international by opening a lot of stores in the US, UK, Australia and maybe New Zealand. I am not sure if they are in China since I haven't been paying attention to the news but I wouldn't be surprised if they had opened their shop there because they have been selling a lot of their brand clothing with annual sales in the millions or billions due to the popularity of yoga, which is an exercise craze that has taken off recently with more of their customers taking up the practice.

Even though they are doing good right now it will be interesting to see how the will do in the future because there are other retailers right now that are trying to get Lululemon's business which will affect them in the long run. Companies like Alo Yoga, Athletica and of course companies like Nike that are trying to get into the yoga business since recently I have seen some pants made for women in most Nike stores that can be used for yoga and men's shorts and pants that are used for yoga.

So Lululemon will have to find some more ways to innovate in order to outdo their competition because Alo Yoga, Nike and Athletica are really doing very well with sales of their clothing especially their yoga pants which have sold in the millions but I am sure that Lululemon will keep that in mind and find some ways to get a bigger share of the market. While I do like their clothing and wouldn't mind buying them I will have to pass on them until I get money because some of their clothing can be quite pricey.

I will have to watch more on the company in order to get some real knowledge as to how they are doing and how they are operating these days because it seems to me that they have really grown into an international powerhouse retail selling athletic clothing but it will be interesting to see as I said as to how they will do in the long run because Alo Yoga seems to be catching on to most customers especially within the millennials and Gen-z customer base which have taken over most of the consumption of the athletic retail wear.

With that said, I will end this article with those thoughts.


要查看或添加评论,请登录

Kofi Edugyan的更多文章

  • Boston Celtics

    Boston Celtics

    Alright, this is one article that I have decided to write individually since I have reserved my retail one for next…

  • Hudson's Bay Company And Big Store Closures

    Hudson's Bay Company And Big Store Closures

    In this video newsletter I will be talking about retail store closures and its affect on the commercial real estate…

    2 条评论
  • Small Business Inflation

    Small Business Inflation

    Alright, where do I start this article? Well I have to say that to start off I have to say that small businesses have…

  • Canadian Stores Drop Jack Daniels

    Canadian Stores Drop Jack Daniels

    In this vlog newsletter I talk about liquor stores in Canada dropping Jack Daniels due to the theme of shopping…

    1 条评论
  • Test And US Tariffs

    Test And US Tariffs

    This is one test that I am doing here on this newsletter and if it works then I will be doing this trick for my…

  • Autodesk

    Autodesk

    This is going to be a quick note that I will write down about Autodesk since it has been told or written that the…

  • Retail Journal On My Newsletter

    Retail Journal On My Newsletter

    Not a whole lot to say other than the thought that I haven't been writing in here for a while due to a lack of…

  • Retail Notes

    Retail Notes

    Back once more and I was going to write a book review here for this weeks newsletter but I thought that with some time…

  • Retail Observations Weekend

    Retail Observations Weekend

    Back once again with another newsletter that I was going to write earlier but never had the chance to. Now that it is…

  • The Psychology Of Money Book Review

    The Psychology Of Money Book Review

    This is one article that is going to be different from the previous ones that I have been writing for a while in this…

社区洞察

其他会员也浏览了