Lucy Kellaway talks about 1st Credit's corporate brand and website content created by Voyage Brand

Lucy Kellaway, FT journalist, author, champion of plain speaking and crusader against corporate bulls**t was speaking at a prestigious London dinner recently. The audience, comprising of CEO’s and CFO’s, were asked to raise their hands when they recognised quotes Lucy read out which were taken from their websites. Whereupon, with withering accuracy, Lucy would hilariously upbraid their company’s statements highlighting meaningless corporate nonsense, business jargon and hackneyed clichés. 

Find out what happened when Lucy read out brand values and information from 1st Credit's website, recently recreated as part of a larger brand positioning strategy...

https://www.voyagebrand.co.uk/blog/lucy-kellaway-discusses-1st-credit-corporate-branding