THE LUCRATIVE BUSINESS OF COPYWRITING
Francisca Eze
I help startup founders and CEOs grow...scale and increase ROI on their brands through a "cold reading feat" method
Copywriting is less about writing and more about research
Copywriters apply particular persuasion techniques to their write-ups and convert normal everyday people into customers for different businesses.
copywriter writes for prospects to take immediate action with their products or services
Whether to sign up for a webinar, to buy a product or to submit details (emails and names) for follow up with a strong call to action.
As a good copywriter you can’t write a sales letters on something you don’t have knowledge about and that is where the research comes in.
When it comes to writing high-impact copy
Your lead -- the introductory part of your message -- the title or headline and first paragraph -- or first few paragraphs-- is by far the most important block of your entire message.
It is responsible for 90% of the success of your message, If you don't get it right nobody will read your stuff
And as you might guess...nobody will buy what you're selling.
Copywriting hero (Gary C. Halbert), who once said...
"There are 3 reasons people don't buy from you:
1. They don't want what you are selling
2. They want it, but they can't afford it
3. They don't believe you
Money = value
The value here is copywriting
Copywriting is that value that will make you millions.
Copywriting is a very lucrative and fascinating world most people will never realize exist.
To be a good copywriter is to understand human psychology
And when you understand Human psychology with this copywriting formular:
A. I. D. A.
A. Attention
I. Interest
D. Desire
A. Action (call to Action)
You now have the secrets to a killer sales letters
Please understand that there is no copywriting without call to action
PS.
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