Lucky Saint’s Rule Breaking Marketer??; Who Might Be The Future CCO?????; Behind McDonald’s Stormzy Tie-Up??
Issue#55 | 03.03.2025
Good morning. We hope you had a great weekend. To kick-start your week, here is a look back at some of our reporting from the last week, including a look at what the role of the chief creative officer might look like in the years to come, insights from beer brand Lucky Saint's lead marketer Kerttu Inkeroinen and behind the scenes on recent projects created for McDonald's and the V&A.
????Future Of The CCO: How Can Creative Leaders Evolve In The Age Of AI?
As AI and the creator economy reshape?advertising, creative chiefs must embrace change while keeping their creative spark alive. Contributing their views are: WPP's global CCO Rob Reilly, BBH Global's global CCO Alex Grieve, Gravity Road CCO Sophie Cullinane, TMW Graeme Noble, McCann Worldgroup's global head of influence, Crystal Malachias, TBWA\London's CCO Andy Jex, Grey London's president Conrad Persons and VCCP's Angie Allgood Rae. Read More.
??'Advertising's Only A Small Part Of It': Lucky Saint's Marketer On Breaking The Rules
Kerttu Inkeroinen isn’t just promoting?a beer—she’s building a movement. From creative risk-taking to immersive brand experiences, Lucky Saint | B Corp? 's marketing director?shares how the alcohol-free?brand has carved out its?space in the market—one that goes beyond Dry January and taps into a wider shift in social?habits. Read more.
???Behind The V&A's Designs On Becoming A More Diverse Employer
The?centrepiece of the V&A ’s new look is a ribbon with a pop palette of green, purple, orange?and yellow.?Wonderhood Design co-founders Simon Elvins and Roy Barker , senior strategist Tara Ellis , new business and marketing director Eddy Yan ?and the V&A’s head of integrated marketing insight Sophie Rouse ?discuss the story behind the collaboration and why they've given the museum group an optimistic update. Read more.
??Why McDonald's Wants Customers To Order Like Stormzy
Rapper Stormzy has teamed up with 麦当劳 ’s to launch his signature meal?—?nine?McNuggets, fries, Sprite, an Oreo McFlurry and BBQ sauce —?for a new campaign.?Discussing the stylish two-minute film,?its OOH accompaniment featuring a Croydon cityscape and ordering like the man himself?are Leo Burnett UK senior creatives Freya Purnell and Gina Ramsden .?Read more.
??Why Delulu Might Just Be The Solulu
Faced with an uncertain world, consumers are embracing both escapism and control—splitting their time between digital fantasies and grounded, analogue pursuits. VML ’s Future 100 report unpacks these?trends shaping 2025. Whether it’s surreal shopping, reality-defying dining?or a growing scepticism toward tech, this year’s biggest shifts reveal a generation seeking meaning, magic?and mindfulness in equal measure. Read More.
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