Lucky Fox X lululemon - Goals 2020

lululemon is on a journey towards creating sustainable VM schemes, beginning with this window display to launch the brand’s annual Goals campaign.

Designed, built and installed by Lucky Fox, the window is made from a combination of previously recycled, locally sourced, reused, and water-based materials.

Lucky Fox carried out extensive research to source the most sustainable materials possible during the design process. FSC rated OSB board made from wastage creates the light box plinths and peg board backdrop, which make up 80 per cent of the window display. Environmentally friendly water-based adhesive and paint were selected and all signage is printed to recycled card.

A key consideration when delivering this sustainable design, and for lululemon’s future VM schemes, will be circularity. Where possible schemes will be designed and built with both longevity and sustainable materials in mind. Non-reusable materials will be recycled where possible, or donated to outside organisations if of use to increase the material’s life cycle.