Lucid Dreams Productions partners with Ryot and P&G to create "Look Again"

As part of this Cannes Lions 2019, Lucid Dreams Productions was chosen by Ryot and worked with the team at Procter & Gamble to produce a VR project that highlights the importance of diversity and inclusion within the creative industry. It is called 'Look Again' and premiered at the Raindance Film Festival in London.

Look Again is an interactive music and dance-driven project that hopes to inspire an important conversation about diversity. Directed by Celine Tricart, the experience asks participants to blink, and with each blink the scene becomes increasingly diverse, along with more colorful clothes, props, and set features. By the end of the experience, the dance style has changed and the visuals display an array of colors.

This VR experience uses eye tracking technology to allow you to witness a commercial set. Homogeneity and familiarity are replaced with spontaneity and creativity as you blink to create an increasingly colourful, expressive, and diverse world. It highlights how by creating a diverse and inclusive environment we can elevate creativity.