LUCAFFE COFFEE PACKAGING DESIGN ITALY By Designerpeople

A journey from a small artisan coffee roaster to significant coffee suppliers in Italy and now the entire world, it’s the passion and potency of Gian Luca Venturelli who leads the venture to become the global leader in the coffee industry.

Established in 1996 on the shores of Lake Garda, Italy, Gian Luca’s business developed, together with his coffee philosophy. With the practicality and product advertising support, Lucaffee brands and products are now available in more than 45 major countries.

Being a global brand having a reputed patrimony, the brand has always realized the importance of packaging design. But this present time, as the distinguished brand accomplishing its glorious 25 years, the Lucaffee brand approached?DesignerPeople?with the proposal of instigating a modern and inventive icon celebrating their silver jubilee.

Challenge

• To give life the existing packaging to make Know More...