LUBE LOYALTY PROGRAM MODULE INTRODUCED BY INTELLINET SYSTEMS

Organization relationship is a two-way street. That is why both parties have an equal role to play in taking the journey forward and making the experience mutually and meaningfully beneficial. To this extent, OEMs invest in identify and address key drivers of employee engagement such as career opportunities, and learning. In the same breath, dealers expect OEMs to display fundamental behavior of responsibility and loyalty. It is the mutual covenant that binds the organizations and takes the organizational growth forward together.

In this series to offer automated services to OEMs, Intellinet has developed this lube loyalty program as a special module. This module is a part of electronic part catalogue software and enables automotive OEMs to manage a full featured lube loyalty program. Using this program, Intellinet enable businesses with the technology and tools to deploy a cloud-based loyalty and rewards program with a rich feature set that includes rewards and badges.

Intellinet lube loyalty program is designed exclusively to benefit the large number of OEMs and related authorized dealers who have been patronizing their brand from decades. 

This program will help OEMs to align dealers through special programs and expose them to new offers and also encourage them on spending more by increasing rewards at purchase. This will help OEMs drive incremental lube sales.

If dealers qualify purchase criteria they will earn discount and also an opportunity to get into different slabs of elite clubs. The slabs will be defined according to the previous purchase made by dealers. 

This Will Help OEMs In:

• Dealer Retention

Lube loyalty programs help OEMs in keeping dealers engaged with them beyond a purchase.

• Cost-Efficiency

It is far more cost-effective for OEMs to retain dealers than to consistently acquire new one.

Lube Loyalty Program Offer Discount In Three Ways:

1-   Amount Base:  Under this loyalty program dealers will be benefited on the basis of amount, i.e. whenever they will purchase lube oil of the specific amount set by OEMs, they will receive special benefits in the form of discount that we will discuss in upcoming points.

2-  Item Purchase Base: Under this type of loyalty program dealers will get discount only if they purchase the minimum number of pieces of a specific product or different product as criteria defined by OEMs.

3-  Special Occasion Base: Such types of loyalty program are launched by OEMs on special occasion like festivals or company anniversary. And dealers will get discount on such occasions accordingly.

Benefits Of Lube Loyalty Program

Discount is provided to dealers on the basis of purchase and also they can be member of partnership program. The more lube oil dealer will purchase from OEM, their will chances to get into higher slab of partnership program. Also, the partnership program rank and value of discount will be decided on the basis of previous purchase made by dealers. Here are the partnership program types:

• Platinum Partner
• Gold Partner
• Silver Partner 

Platinum Partner: This is the upper most category of lube loyalty partner program. To fall into this category dealers needs to make a huge order consistently and ones any dealer is successful in getting here, he will receive a discount of 20% on every purchase from next time.

Gold Partner: This is the second level of lube loyalty program. Under this program gold class members will be eligible for extra discount on the lube oil they purchase from OEM. The popularity of this partnership is that after reaching to this level, dealers will get 10% discount on their every purchase.

Silver Partner: This is the 3rd and last level of lube loyalty program. If any dealer falls under this category, he will be able to receive a discount of 5% on every lube oil purchase made by them.

So, these are the three main rewarding programs that OEMs can offer to their authorized dealers.  But maintaining the top position is not easy as dealers have to make regular purchase according to OEM criteria to keep their position safe.

This is also an effective way to thank dealers for their loyalty.

Such exciting loyalty programs keep customers loyal to the iconic brands and help OEMs in increasing their market share.

The module is developed by Intellinet system, the company is leading provider of automotive industry related software. If you need any other info about the software or you have any question regarding the same, feel free to comment below.