Is this LTYB Royalty?

Check out this short story about 2 LTYB’s Greats!

Laurie Checketts

2010- Started as a LTYB member at LTYB Strathmore.

Laurie trained 3-6 times per week and fast become an absolute A grade member over a 6 year period. She always worked very hard, wanted to learn how to improve and of course train with purpose.

2016- She loved fitness so much and nailed awesome physical/wellbeing results over the journey by losing approx. 30KG, (Not all with LTYB) and becoming super strong and fit.

At this point, she become a Qualified trainer under LTYB when LTYBHQ had an affiliation to run PT courses.

2017- She become a Franchise Owner of LTYB East Keilor.

2017-2024- Arguably become one of the best Personal Trainers in the LTYB network of approx. 80 Trainers.

As it stands today, she oversees close to 450 workouts a week and runs a strong Fitness business.

Laurie has also been a mainstay at every conference and is a super positive influence in the network and totally gets what Franchising and the fitness industry is all about.

From LTYBHQ viewpoint, we love working with Laurie as she is absolute Student of our systems and processes. When we innovate/upgrade, she is the first on a ZOOM meet, education session and wants to know exactly how to get better and how she can add more value to her members.

It must also be said what she does for the community. She is an LTYB award winner in this space as she has run her famous 24 hour workout for the Good Friday Appeal, very passionate about people living with Dementia, volunteered on the local traders association, very active on all local Social media pages and finally, she has impacted hundreds and hundreds of lives in the East Keilor community.

LTYBHQ also shares the same space as LTYB East Keilor. It is not uncommon to drop into the office outside of hours to do some work and see Laurie nailing a workout or doing some extra hard yards on her business to provide an even better service for her members. Her hard work when no-one is watching is incredible.

Summary, LTYB are extremely fortunate to have signed up Laurie as a member in the back consultation room in 2010.

We thank you!

Andrew Frazer- Wow, ok, Laurie’s wrap will be hard to beat but let’s give it a go..

2010- We were running a PT recruitment campaign and a member recommended Andrew Frazer as he just become qualified. The referral source was strong, so once we jumped through a few hoops, he had a job.

I was lucky to own the Founding studio at Strathmore when we recruited Andrew, and I knew straight away we had someone special. Andrew was somewhat of an industry unicorn with many skills that we can’t teach. Based on our talent identification, I knew I had to run faster than his development path or he was out the door, hence we progressed him to manage the studio quite early.

I must say when he started in this role, we had some bumps and bruises as he learnt and in fairness', we were learning as well. (still are) We laugh about now but we knew he would figure it out.

Andrew was a terrific studio manager for multiple years and learnt many skills. He also doubled up at LTYBHQ as a Franchise Manager when we launched the Franchise in 2013.

We had many funny times in a 3 x 3M office in Moonee Ponds with our business plan on a Whiteboard. (He still has a photo)

In 2016, I felt it was time to sell Strathmore after 8 years, I let him know we were going to sell it and surprisingly, he said he was interested to buy the business and relinquish his HQ role.

We made it happen, and Andrew jumped in the Pilots seat at Strathmore which was a beast of a business. (And has gone from strength to strength since)

Fast forward to 2024, Andrew has been an absolute LTYB Warrior. He opened his 2nd Studio in Essendon this year, he has won Franchise of the year many times over plus other awards, topped the network for performance every year other than 1, has been the Emcee at conferences, he is front and centre at events as a true leader of the brand.

Andrew is also one of the most supportive Franchise owners in our network and takes a great interest in all other Franchise owners. He is protective of the brand and culture.

Andrew is also a voice of reason and a go-to owner for advice on how we are tracking or if we need/want to bounce ideas/innovation off an owner, Andrew usually gets a call.?

In closing, we are super lucky to have LTYB Royalty like Andrew and Laurie and we are super appreciative of the combined 28 years connection with the brand.

Thank you to 2 LTYB warriors.

Ben Fletcher

Founder and CEO

Listen To Your Body

[email protected]