L.T.E. Funnel Framework - Guide and How-to

In this week's edition of the Marketing Minute, I want to share with you my “L.T.E. Funnel Framework.”

This is a simple but effective lead generation funnel. Most people by now understand how important it is to have a solid funnel you can rely on to consistently generate leads.

If you need a refresher, I shared some of the basics in a message a couple days ago here.

Ebooks, pdf downloads, and lead magnets of this sort, are the very best types of “giveaways” to maximize the number of leads you bring in the door. Let me illustrate why.

If I send out a message promoting a free PDF ebook, it will get roughly 2-5X the volume of opt ins, compared to something like a webinar. The reason is pretty obvious. People see a webinar as a large time commitment. And so they are less likely to sign up. Whereas a PDF is an easy thing to consume. There’s a lot less friction. So you get a lot more people to sign up.

Sometimes clients of mine get a bit locked up when trying to produce a lead magnet like this. But don’t overthink it. It doesn’t need to be a huge piece of content. In fact, you can just take a case study you already have and turn that into a lead magnet.

Your landing page might just say something like “Opt in below to get access to the XYZ Framework that Jimmy Crackcorn Used to {insert results} in {short amount of time}.” And then the deliverable is a PDF case study about your work with Jimmy Crackcorn. It can be as simple as that. And yet still very effective because your ideal prospects are going to want to know how Jimmy did it and what this XYZ Framework is all about.

So today I have a new video to share with you where I:

• break down the LTE Framework,
• discuss the components you need to consider,
• and I show you behind-the-scenes of how I built an actual funnel myself.

Without further ado, here is the video:

Leave a comment and let me know what you think. Happy to answer any questions or kick ideas around!

And thanks to everybody who has signed up so far, for my special offer on GHL. Appreciate you!

Thank you,

Josh

Josh Turner

Multiple times Inc 500 + 5000, WSJ Bestselling author, dad, #LetsGoBlues, top LinkedIn expert, helping small businesses get more leads and clients online.

P.S. When the time is right for you, here are a couple ways we can work together:

1. My on-demand LinkedIn Accelerator, which includes training and 1-on-1 consulting with my head coach. This program focuses on my 5-step methodology to get connected to a lot more prospects, and build relationships with them through strategic messaging, to generate an average of 10-15 sales appointments per month. (click here)
2. Let me and my marketing director build a comprehensive marketing plan for your business. Once we build the plan, we can present options for execution. (click here)
3. Work with me 1-on-1. Hit reply to this message, tell me about your business and let me know what you want to work on together. Then I’ll get you the details on my consulting work.