LTC for Millennials? 69% under age 40 say yes.

This is the question we need to be asking our Millennial clients:

“Do you feel the primary burden of providing long-term care for your parents or grandparents will fall to you and others in your generation?” (Benefits Pro)

This is a serious issue as more than 10,000 Baby Boomers turn 65 each and every day. The "Silver Tsunami," as it has been coined, is not going to relent. Supply and demand market forces suggest that Millennials should be ready for a dramatic increase in prices for LTC services right when all the Boomers need care the most. LTC insurance may be the right solution to financing these increasingly expensive services.

If you are not talking to any Millennials then ask your clients to forward their adult children's information to you today. Don't shy away from this conversation, especially if you are their trusted financial planner or insurance advisor.

Read more here: https://www.benefitspro.com/2015/09/22/millennials-and-the-long-term-care-challenge