LS:N Global's Need To Know: Your next it-bag is made from grape waste
AI Imagery by The Future Laboratory

LS:N Global's Need To Know: Your next it-bag is made from grape waste

This week, we dive into a new collaboration between Stella McCartney and Veuve Clicquot , selling blessed scents in China, exclusive consumer insights on Identities and Home & Family in 2024, and artificial intelligence's impact on fashion, football, marketing and dentistry.

Stella McCartney and Veuve Clicquot, UK?

STELLA MCCARTNEY AND VEUVE CLICQUOT CREATE LEATHER FROM GRAPE WASTE

In a ground-breaking partnership, Stella McCartney and Veuve Clicquot have introduced a limited-edition collection of bags and bottle accessories made from a grape-based alternative to animal leather. Vegea srl , the next-gen leather alternative, is made of 80% vegetal, renewable and recycled raw elements, with grape stems grown regeneratively by Veuve Clicquot


Desdemona x, Humanoid Robot, SingularityNET at Web Summit 2023, Portugal

WEB SUMMIT LISBON 2023: AI FUTURES

As the world’s biggest tech conference, Web Summit Lisbon 2023 had no choice but to dedicate much of its schedule to artificial intelligence – including unexpected talks on AI-powered smiles, the future of marketing and the role of AI as a referee and strategist in football. Words by Dan Hastings


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SHANGHAI TEMPLE AND BOITOWN COLLABORATE ON ‘BLESSED SCENT’

Visitors to the Jade Buddha Temple (Yufo Temple) in Shanghai can now take home a bottle of ‘blessed scent’, designed to bring good fortune to its wearer. Created in collaboration with popular Chinese fragrance brand Boitown, the Ruyin collection was designed exclusively for the Buddhist temple


Body Movements issue, Thiiird magazine. Photography by Ines Vansteenkiste-Muylle, UK

FUTURE FIVE: IDENTITIES

As consumers around the world have started, in significant numbers, to question traditionally Eurocentric, heteronormative and youth-focused views of history and culture in 2024 it is imperative that we stay the course and build on these gains. Words by John O'Sullivan


Community Commerce visuals by Pitch Studios for The Future Laboratory

AI IS HIGH ON FASHION EXECUTIVES’ AGENDA FOR 2024

The State of Fashion report released by The Business of Fashion and 麦肯锡 in November 2023 suggests that up to one-quarter of generative AI’s value in fashion could stem from innovative applications in design and product development


Ssense Bridal capsule collection, Canada?

FUTURE FIVE: HOME & FAMILY

The erosion of traditional family structures, younger generations’ rejection of age-old life pathways like marriage and parenthood, and the expansion of the world’s over-65s population are creating challenges and opportunities for brands and wider society. Words by John O'Sullivan


Maison Kitsuné spring/summer campaign 2023, France?

THE FUTURE SESSIONS

Our most anticipated reports of the year are available as a bundle. Led and written by our in-house analysts, both reports aim to demystify the expectations of consumers and where your brand should find its focus this coming year

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The Future Laboratory, UK

LS:N Global is a subscription-based trends, consumer foresight, and futures innovation intelligence service by The Future Laboratory. We provide original research, trends, analysis, market intelligence and qualitative insights to help industry professionals make informed decisions about the future.

Our resources have been shown to help businesses engage with their future consumers, develop and future-proof brands, and prioritise opportunities for innovation.

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