Loyalty Programs and Eggs and the Big Game, oh my!

Welcome back to your monthly dose of grocery and retail insights! Join us this issue as we explore how the Ibotta Performance Network can help you cash in on your loyalty program and take a look at what’s trending in the retail industry. From the rising price of eggs to how brands can leverage moments like the Big Game to drive loyalty, we’re here to share the latest and help you navigate the ever-changing grocery landscape.

Loyalty Lowdown

How to Make the Most of Your Loyalty Program with the IPN

Loyalty programs are one of the most effective ways to sway consumers to shop at your business. According to our State of Spend report, loyalty and rewards programs influence where 60% of consumers do their shopping and 75% of consumers shop more frequently at stores offering them. With 52% of shoppers spending more at companies with loyalty options, they can be a key way to draw in and retain loyal customers.

It’s no secret that promotions like cash back and coupons are a major part of the special sauce that makes a successful loyalty program, especially with 69% of consumers saying promotions make them feel more valued as a customer. So, what if you could offer your customers quadruple the offers with no disruption to your current program? It may seem like a pipe dream, but the Ibotta Performance Network (IPN) makes that dream a reality with our loyalty program integration offering.

News You Can Use

Digital Digest

• Want to learn how the IPN outperforms with 4X more national CPG offers and helps retailers effectively elevate their business goals? Read more here: How the IPN Outperforms with 4X More National CPG Offers.
• Interested in learning how the Ibotta x Instacart partnership, powered by the IPN, helps CPG brands reach more consumers through targeted offers and increased engagement? Explore more here: Better Together: The Power of Ibotta & Instacart.

Chime In

What percent of shoppers spend more at companies with loyalty options?

Place your guess in the comments section, and check out the Resource Hub for more.

Written by Gina Decicco and Nathan Bowersox, and curated by Maddie Rasmuson, Lauren Gehring, and Savannah Sanderson.