Loyalty program with gamification in it - Good Idea Isn’t it?

Previously, I had written on the loyalty program of Sunglass Hut and its loyalty program with a twist of metaverse in it.

You can read the article here as well.

Now, Ulta, a beauty retailer is creating a buzz with their loyalty program which uses a gamification technique similar to the Wordle game.

The program, called?GlamXplorer, is an activity platform that involves games such as “21 Questions” and a “Word of the Day” challenge similar to Wordle, the popular New York Times game.?

Games, contests, and quests tend to keep members logged into a program longer, enabling the program to gather deeper and more accurate data for relevant engagement.

Companies with gamified reward programs recorded a?22%?increase in customer loyalty, or retention, in 2023. (source – Reddit)

Meanwhile, tens of millions of people now?play?Wordle, which challenges users to guess a five-letter word in six tries or less.?

Using Games to win customers’ loyalty is a big thing for brands as it keeps them on TOM (top of the mind) recall.

-?????? Increase engagement

-?????? Increased dwelling times in the store or within the app.

-?????? Generates brand affinity and positive vibes.

?Games like Wordle work wonders since they provoke the user to guess the correct word using clues in 5-6 chances.

The premise of wordle success is that the human mind is complex than the machine and feels excited by defeating the machine.

Brands using games like Wordle is a positive step in evolving loyalty programs and marketing.

For my friends not knowing how is wordle game is played.

Check out the video below

If you are a retail business owner and want to scale your business both in physical and digital space,? Schedule a coffee chat with me to grow your business.

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