The Loyalty People appoint Management and Advisory team

After a successful launch in 2019, we’re delighted to announce our newly established management and advisory team supporting us as we scale. 2020 will be another strong year as we realise our vision to become the number one global provider of Loyalty & CRM strategy and expert resources.

Who are they?

Danny Campbell - Marketing and Operations Director

Danny has created customer loyalty strategies for some of the worlds biggest brands and retailers. With over 15 years’ experience in FMCG and luxury retail working with global brands Coca Cola, P&G & Diageo. Danny is all about driving sales through customer data, ensuring that customer experience is front of mind throughout.

Sheila Power- Non-Executive Director & Lead Associate

Sheila is a global leader in the loyalty industry with over 20 years’ experience having worked with many of the world’s most famous brands. Sheila served as Chief Strategy Officer for Big Data for Humans, and was formerly the US Managing Director for 5one, a MasterCard company.

Greg Watts - Non-Executive Director

Greg is founder of Demand Creation Partners, a London-based growth accelerator. Greg was previously head of market acceleration for Visa Europe where he created partnerships with leading retailers globally and launched the first EU-wide card linked offers loyalty programme.

The new management team join our Founder and CEO, Pete Howroyd

Pete has directed and grown many well-known loyalty programmes across fashion, pharma, and luxury retail. Known within the industry as an expert in his field, Pete has a passion for unlocking the value of customer data. A retailer at heart, Pete founded The Loyalty People to allow businesses to build and accelerate customer loyalty.