??Loyalty in Olympics?

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Well, the 2024 Olympics have wrapped up, and the athletes have hung up their medals—what a whirlwind!

If you missed the behind-the-scenes hustle and the loyalty innovations, here’s a quick recap of what went down and how brands played their own winning games.

In this edition:

1. Loyalty in the Olympics: Key Highlights
2. Top Olympic Marketing Highlights from Brands
3. Taco Bell wins Market of the year

How 'My Olympic Rewards' Redefined Loyalty at Paris 2024

The International Olympic Committee launched "My Olympic Rewards," a loyalty program designed to deepen fan engagement and reward participation during the Paris 2024 Olympics.

Key Highlights

• AI-Powered Membership Badges: These badges offered personalized rewards and recognition, encouraging fan participation and enhancing the overall experience through a gamified approach.
• Global Community Engagement: The program's global reach connected fans from diverse backgrounds, fostering a sense of belonging and loyalty. Fans were motivated to stay connected with the Olympic brand through interactive experiences and tangible rewards.
• CRM Integration: The use of CRM delivered personalized content and notifications, enhancing the user experience and engagement. Fans received updates and information tailored to their favorite sports and teams, creating a more customized experience.
• Gamified Giveaways: Sponsored challenges and augmented reality experiences, such as the Phrygie hunt in Paris, provided fun and immersive ways for fans to earn rewards.
• Leveraged Partnerships for Added Value: Collaborations with Intel, Samsung, and Visa enriched the loyalty program with diverse rewards and experiences. Sponsors provided unique challenges and prizes, adding value to the fan experience.
• Offered Tangible and Exclusive Rewards: Fans could win unique prizes and experiences, motivating continued engagement. Points earned through participation were redeemable for Olympic-themed products and exclusive experiences, combining digital and physical rewards.

The Olympics has proven that loyalty isn’t just about discounts; it’s about creating an emotional connection. By incorporating these lessons, retail brands can create loyalty programs that not only drive sales but also cultivate lasting relationships with customers.

Learn how you can revamp your Loyalty Program here.

Top Olympic Marketing Highlights from Brands

The Paris 2024 Olympics served as a powerful platform for brands to connect with consumers. Beyond the athletic competitions, many companies capitalized on the Olympic spirit through innovative marketing and loyalty programs.

Krispy Kreme: Launched a "Passport to Paris" collection featuring Parisian-inspired doughnuts and a new Crème Br?lée Latte. The collection celebrated the 2024 Olympics and was available nationwide through in-store purchases and online orders.

McDonald's: Inspired by the 2024 Summer Games, McDonald’s introduced a limited-edition "Taste of the World" menu in France, featuring seven international items, including limited-edition McFlurries and Olympic-themed packaging.

Samsung: Launched a special "Galaxy Z Flip6 Olympic Edition" for the Paris 2024 Games, providing nearly 17,000 athletes with custom smartphones featuring Galaxy AI. .

Puma: PUMA launched the 'Olympics x Tricks' pack, featuring dual-color boots inspired by Rigobert Song's 1998 World Cup look, refreshed for Paris 2024 with vibrant color splits.

Corona: Corona launched the ‘For Every Golden Moment’ campaign for the Paris 2024 Olympics, featuring its Cero non-alcoholic beer adorned with Olympic rings.

Resources of the week:

• Xeno Product Updates: Now you can integrate third-party coupons directly into your platform, enabling customers to access exclusive offers based on their cart contents without needing discount details from us. Explore improved condition groups for loyalty tiers, instant segmentation insights, and more. For full details, visit our blog.
• Taco Bell has been recognized with the Market of the Year award!: With over 4 years of collaboration with Xeno, their customer engagement strategies have proven successful. Discover more about their approach here.

That’s all for today. Stay awesome (or at least mildly interesting).