Loyalty Marketing for Automotive: How to Keep Your Customers Coming Back

When it comes to automotive marketing, retaining loyal customers can be a game changer for your dealership. The data is clear: dealerships are spending 25 times more money on acquiring new customers than they do on retaining the loyal ones they already have. But what if there was a way to increase customer loyalty by up to 20%, all while reducing the cost of marketing?

Here are some key strategies that can help boost loyalty for your dealership:

1. Start by Saying Thank You The moment a customer makes a purchase, stop showing them generic OEM incentives or standard carousel ads. Instead, simply show them appreciation. A personalized "thank you" ad directed at a small audience—costing no more than $40 a month—can go a long way in nurturing that relationship.

2. Re-engage with Fixed Ops Ninety days after the purchase, it’s time to reintroduce your customer to your dealership’s service department. Show them what your fixed operations can offer, whether it's parts or regular maintenance services. This keeps your dealership top of mind for when their car needs servicing.

3. Focus on Long-Term Relationships After about two years, your messaging should shift towards trade-ins or upgrades. Let your customers know you are interested in their current vehicle and offer them options to trade up or trade in. By doing this, you’re not only staying relevant, but you’re also keeping them engaged with your dealership long after their initial purchase.

These small but effective steps can create customers for life. No more competing with other dealerships running the same ads; this approach is about treating your customers based on their unique relationship with your dealership.

Want to set up this loyalty strategy for your dealership? Download our cheat sheet and get started today!

Loyalty marketing isn’t just about keeping customers—it’s about building lifelong relationships that drive profitability for your dealership.

Don't have time to do all of this yourself? Book Your Demo now and let us do the heavy lifting.