The Loyalty Leaders Newsletter

Feb 19 2024

In this issue:

• FEATURE: THE ART OF FLOW
• UPDATE: LOYALTY SUMMIT EUROPE SPEAKERS ANNOUNCED
• SPONSOR LOVE: LOYALTY STATUS CO LIVESTREAM
• SUBSCRIBE TO OUR CONTENT STREAM!

FEATURE ARTICLE: THE ART OF FLOW

What can the travel and retail industries can learn from each other? A lot.

By Rick Ferguson

Artists, athletes, and software engineers all describe the state of “flow” they enter while performing: That nearly meditative state in which all extraneous distraction is shut out. For the solitary performer, flow is essential to producing a work of beauty, winning the gold medal, or creating a flawlessly functioning app.

The only problem with flow: It can prevent you from learning new tricks. Unlike artists, athletes, and coders, the profession of loyalty marketer is decidedly un-solitary. Success requires listening to customers, collaborating with colleagues, and uniting cross-functional teams. But even the most collaborative marketer can miss opportunities to learn from other industries.

Events like our Loyalty Summits provide opportunities for marketers to do just that. Such was the case in our Washington, DC session last summer on what travel and loyalty marketers can learn from each other, moderated by Loyalty Summit co-chair David Slavick. The discussion featured an august panel comprised of retail and travel loyalty experts: Casual dining chain TGI Friday’s Lindsay Eichten, beauty retailer Function of Beauty’s Sooklee Shirlee Fridley, and the Washington Post’s Anna Lorch.

The panel’s consensus: Both travel and retail marketers would do well to spend more time learning from each other. Drawn from their discussion, here are five ways that marketers from both industries can learn from their cross-industry peers.

READ THE FULL ARTICLE

LOYALTY SUMMIT EUROPE SPEAKERS ANNOUNCED

Loyalty Summit Europe returns to London this summer, 5-6 June 2024. Summit chairperson Harald Deprosse has been hard at work procuring a roster of travel loyalty experts. We're very pleased to reveal our first round of confirmed speakers. Take a look:

We're adding more speakers weekly. Registration will open soon; subscribe to this newsletter for the latest updates and the best pricing! Find all the deets at www.loyaltysummit.com.

SPONSOR LOVE: OUR LOYALTY STATUS CO LIVESTREAM

Last week, Loyalty Summit VP of Marketing Rick Ferguson walked through a powerful airline loyalty case study with Erin Murray of Loyalty Status Co and Brian Schreiber of Porter Airlines. If you missed it live, here's your chance to catch it.

CLICK HERE TO WATCH OUR LATEST LOYALTY LEADERS LIVESTREAM!

SUBSCRIBE TO OUR CONTENT STREAM!

If you're a loyalty leader, then you should follow the host of compelling loyalty content coming from the Loyalty Summit team in 2024. Here's our new content schedule:

• THE LOYALTY LEADERS NEWSLETTER: Here it is! Coming to your LinkedIn inbox bi-weekly as your Monday morning quick read. This is it!
• THE LOYALTY LEADERS PODCAST: Coming to your inbox weekly as your Tuesday morning listen.
• THE LOYALTY LEADERS LIVECAST: Coming to you bi-weekly as your Wenesday deep-dive, available live or on demand.
• THE LOYALTY LEADERS VIDEO SERIES: Coming to you every Thursday morning on our Youtube Channel.

To follow this veritable river of loyalty goodness, like or follow us here on LinkedIn and subscribe to this newsletter. We'll see you online!

I'm Rick Ferguson, and that's it for this edition of the Loyalty Leaders Newletter: Travel Edition. We'll see you in London this summer!

Tommy Danielsen Mark Dority Harald Deprosse