The Lowly Business Card

The Lowly Business Card

A business card is part of your first impression

The right business card can make a big difference in your chances of success. It’s what people will see first when they meet you or hear about you.

A well-designed card can help to increase your response rates by as much as 30%. With the new treatments such as; soft touch laminate, digital foil, 3DUV will create a lasting impression of your brand, business and you.

A professionally designed business card is not only about its visual aesthetics, but also its ability to convey a sense of reliability and credibility. There are several factors that highlight why having a well-designed business card can be beneficial.

  1. Professionalism: A well-designed business card shows that you take your business seriously and have invested time and resources into creating a professional image.
  2. Memorability: A unique and eye-catching design can make your business card more memorable and increase the chances that the recipient will keep it and refer to it in the future.
  3. Branding: Your business card should reflect your brand image and communicate your values and personality to others. A well-designed business card can help to reinforce your brand and establish your credibility in your industry.
  4. Differentiation: A well-designed business card can help you stand out from the competition and differentiate yourself in a crowded market.
  5. Conversation starter: A unique and interesting design can spark a conversation and help you establish a rapport with the person you are giving the card to.

Overall, a well-designed business card is an important investment that can help you make a strong first impression and establish yourself as a credible and professional businessperson.

Just message me with your name and address and I will send you some great samples.

Don Gleason

★ Program Executive ★ Action for outcomes, not outputs ★ Complex Program Execution through teams ★ Owns ?? Relationships ★ VP-CIO-ITGov-PPMO ★ Budget & Risk Mgmt ★ Board Member ★ M&A Tech Due Diligence ★ BCP / BCM ★

1 年

Some say business cards are passe - however, I agree with you that they are a reflection of ourselves - there should be something distinctly you in that card! Thanks for your insights, Mike Larkin

Mani Maran

We help you to build your audience on Twitter.

1 年

Thanks for this insightful article, Mike. It is indeed a crucial tool for leaving a lasting impression, signaling professionalism, and sparking conversations. The attention to detail you've outlined, including innovative treatments and ensuring alignment with brand identity, really emphasizes the importance of thinking strategically about business card design.

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James E. Mayer, Jr., CRPS, C(k)P

We Help YOU Retire with Confidence! | Executive Director, Branch Manager at Huffman Mayer Wealth Management Group of Wells Fargo Advisors

1 年

Absolutely, having the right business card can indeed make a significant difference in your chances of success.

Steve Goranson, MBA

★ Coaching Business Owners & Executives to Work Smarter, Not Harder to Enjoy More Life ★ Create a Business that Works without You ★ Executive Coach ★ Team Development & Engagement Specialist ★ Public Speaker ★

1 年

Mike, you've perfectly highlighted the enduring value of a well-designed business card. It's not just a piece of paper, but a powerful tool for branding, differentiation, and sparking conversations. It's a testament to the fact that even in our digital age, some traditional business tools remain relevant and impactful

Jasen Wallace, CFP?

Executive Compensation | RPG Gamer | CERTIFIED FINANCIAL PLANNER?

1 年

Mike Larkin, "Look at that subtle coloring. The tasteful thickness. My God. It even has a watermark!" I'm sorry, I couldn't help myself. When we rebranded, we spent a lot of time on business cards and I'm really pleased with the outcomes. We aligned our web, social, and paper collateral to the new branding and it's really slick when it all comes together, isn't it?

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