Lowering the Cost of Your Products
I am sure you know Moore’s Law - ? the cost and 2x the performance every 18 months. This explains why your cell phone is obsolete about a week after you buy it.
This law only works if the product development budget is “unlimited” - which, for all practical purposes is true for large companies like Apple and Samsung.
For everyone else like you and me (small companies), we have to decide when the cost savings/extra margins is large enough to justify the substantial pain and cost of developing a new model.
That is where we come in. We are experts in designing technology products for small companies in niche markets. We have a track record of taking “out of date” products with low margins and turning them into higher margin/higher sales volume products.
Look, I understand that you have tried to do this before and likely paid dearly and received nothing. I am very familiar with this phenomenon - the whole reason I started Finish Line PDS came from exactly this frustration in the other businesses I own. Believe me, we are very different.
First, let me be clear, the right thing for you to do may be to keep selling exactly what you have - you may very well have many more years’ worth of life left in your current design. We will be the first ones to tell you this. We can even tell you when it is likely you will need to freshen up the design, and how much you should budget for when that time comes. Just reply to this email to set up an appointment - absolutely free and without obligation.
If it does make sense, then I want to make you an offer that shifts all of the development risk away from you and onto to us. You are the expert at selling your product, and we are the experts at designing and building that product. You guarantee the sales, and we will guarantee the product - a product for a fixed cost that meets your requirements.
We have done thousands of projects for more than 200 small companies. These customers are leveraging our expertise to grow their business and improve their profit margins. You can do the same.
Let’s have a cup of coffee and talk some more.
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