Lower client acquisition costs? checked! Increased conversion rate? checked! Appreciation of an existing customer base? - checked!

In my previous articles, we've discussed topics like "what exactly Customer #LifecycleMarketing is" and "what type of businesses can benefit the most from modifying marketing and communication strategy in this direction" (small reminder - EVERYONE who leads digital channels and wants to build self-perpetuating sales, in the long term run!). So naturally comes the time to talk through some of the clear business benefits, which are are not only inseparably combined with implementing this long-term marketing approach, but also have a fundamental value for your business prosperity and quality.

Let's put some light on the benefits of the Customer Lifecycle Marketing approach, shall we?

1. Decrease of client acquisition costs – not only life cycle marketing works well throughout the full sales cycle and across all marketing channels. It’s also proven, that using this strategy significantly lowers the costs of lead generation and business development thanks to tailoring messaging and #inboundmarketing techniques, which answer more precisely the needs of your audience.

2. Increased and stable conversion rate – thanks to the personalized, well-thought content strategy, which fits the needs of your buyer persona, their engagement with your content pieces is higher. This happens, because the potential client feels your brand or product (aka YOU) understands and wants to respond to their personal taste and answers the challenges they meet.

3. Clear appreciation of existing customers – adding upon all the previously described factors, arranging the content and communication strategy in a personalized way and in line with the customer lifecycle stages make your clientele feel seen, valued and important – shows that you care. Who would like to switch the product or service when felt appreciated like that? Of course, it’s also important to keep the #communicationstrategy harmonized and synchronic with other departments, like customer service or product development, as all of the journeys should have the same communication policy, style and be consolidated. Here automated solutions help, yet still, the personal touch is a key.

That’s only 3 essential benefits, which let’s be honest – are pretty important for the business stability and growth. But there are more. Stay tuned for more!