#lowcode and #nocode: What if the marketer becomes a developer?

Since "digital" has become more than a marketing buzzword, brands and companies are pushing to keep up with all the #techtrends and build seamless and personalized customer experiences.

Nevertheless, keeping pace with technology has become a struggle in many marketing departments.??

The tech stack is getting more complex, and there's been an "explosion" of tools available to the Marketing teams! At the same time, marketers' required skill set seems to be almost impossible to meet! We expect the modern marketeer to be nearly a superhero!

In this highly complex and spread context, #lowcode and #nocode platforms can make a huge difference - Technology that can boost efficiency and deliver personalized outputs.

Marketing, nowadays, is no longer about great advertising campaigns and out-of-the-box disruptive creative concepts!

Digital Transformation brought the need to adopt technical approaches where data and automation are critical tools in any strategy.

Low-code and No-Code can help break the technological barrier in Marketing, allowing its professionals to develop solutions quickly and independently without deep programming knowledge or IT support!

Low-code and No-code tools offer simple and visual interfaces where logical instructions can be made, allowing Marketers to create landing pages and automated campaigns, develop lead-nurturing multi-channel journeys, integrate APIs, connect and integrate different data sources, and even develop chatbots without depending on development teams.

Low-code and No-code can enhance task automation, target segmentation, and automatic comms, allowing marketing professionals to focus on strategy and content creation.

And then...the #AI add-on...the AI blast from last year was even a more considerable boost!

Capacitating the Marketing teams is vital for every company to keep up and stay competitive. Ensuring the team has the right tools in place enhances their autonomy and liberty to prove, iterate...and fail, fast!

I believe these platforms are democratizing the capacity to build digital tools and opening new paths for the future of marketing.

Marketing is getting more and more scientific, based on facts and data, instead of "gut feelings". Marketing is no longer "just" a creative department but should also be an innovation booster inside organizations.

The marketer of the future will be someone who deeply understands the creative process, communication techniques, business strategy, and technology. Someone able to develop and adapt in real time!

Low-code and no-code are the marketing's transformation boosters and will help overcome the barrier between creative and techie roles.

Technology is (re)defining the role of marketing.

*Originaly written in Portuguese for Marketeer Magazine in November 2024 (Low-code e no-code: e se o Marketeer fosse programador? – Marketeer)