Low-Quality Facebook Ads

Have you recently been hit with a message from FB that your ad is creating a negative experience?

There are two type types:

• Low-quality Landing pages
• Low-quality content

Below, I will explain why you are receiving these penalties 

1. Low-quality landing pages, which is caused by:

-no original content

-tons of pop up ads

-unexpected website experience

-high bounce rate

These are the main reasons what will cause you to receive that super annoying message.

If it's not something that FB picks up on it's own it can sometimes be brought to their attention by people who are seeing the ad.

People are able to report ads and tell FB that they don't want to see this specific ad anymore, which can have a negative effect on the advertiser.

2. Low-quality Content, which is caused by:

-Withholding information in the copy

-Sensationalism

-Engagement Bait

Here is an example of each of those.

It's important to try to avoid using this kind of copy or at least making it less obvious so you won't be penalised.

You should try and avoid doing this because if you don't FB will categorise your landing page and ads as low quality which will negatively affect you in the ad auction.

FB is hard enough as it is, you don't want to make it harder for yourself to see good performance.