"Low price" subverts Chinese producers
William Lau
Executive Manager – Hongruntong Marine. Manufacturer of rubber fenders and hoses, supply of marine mooring equipment.
Now the well-known Chinese manufacturers, such as Huawei and Hisense, all start with low prices. Even the daily necessities we often use, if they are labeled as "Made In China", they must be very cheap.
These manufacturers are changing our lives, but in the end, these low-cost products are changing our lives. These enterprises have always been User first, not Customer first. So you will see a lot of low-cost Chinese made products scattered around the world.
However, for equipment such as industrial and maritime, the customer group is not individuals, but companies and projects. What happens if the same low price label "Made In China" is applied?
Tom: "Please give me your lowest price"
Jim: "I need your cheappp price"
Jack: "I need the biggest discount on your products"
...
In fact, no matter in China, whether your company is a trading company or a factory, as long as you add the word "China", customers usually ask for low prices. We can also understand that we all want to buy the most suitable products with the least money.
However, there will never be a product with the lowest price in the world. It's just to reduce the standard of quality. This is very common in many Chinese manufacturing enterprises. For example, we will meet all kinds of people in our life.
In our cooperative projects or new inquiries, we often encounter Chinese enterprises' descriptions of the high quality or good quality of their products. Almost all sales will be described in this way, including various products and factory certification. But really? This is not the truth. Sometimes in order to reduce the price, it is common to cut corners on product quality, and it will not reach the limit value of product parameters anyway, so it is common to falsely report performance parameters and reduce the price. This is a means of competition among many factories, so you will see all kinds of low prices. As for the certificate, as long as it costs money, I believe that no matter how low the product is, it can also do a very beautiful certification.
Usually you see here, you may question or worry, unbelievable.
Maybe you have cooperated with Chinese enterprises, and think it's very good. Maybe you have cooperated with enterprises, and if you have problems, you will no longer believe in Chinese enterprises. Maybe you are working on a project with a factory in China. Or maybe you're going to visit Chinese companies, etc.
Many Chinese enterprises are very good at dealing with foreign customers. Only our own people can see the flaws. So, if this kind of thing has to be done by professional people, you can rest assured.
Maybe smart distributors start to worry now, so what should we do next? How does Hongruntong deal with it?
Before answering this question, I have a question, what is the reason for your long-term cooperation with customers?
I believe that many friends will have their own answers to this question. For example, excellent product quality, such as first-class service, such as a high degree of cooperation, such as good personal relations.
Of course, these contents are right and wrong. These factors are important, but they are definitely not the real determinants. In my opinion, there is another important reason for the long-term cooperation between our customers and us, that is, the satisfaction and trust of our customers. At the same time, in a crisis to put customers in a position to deal with problems and solve problems.
Then the next step is what we need to do. First of all, in terms of price, we will help customers choose the most appropriate products. This price may not be the highest or the lowest, but the quality assurance is in the same requirements, and the price is appropriate. After all, there are follow-up services and maintenance. Second, product control. We have a professional team for product inspection, which is good for us and the factory can't cope with. Finally, after-sales service, we have a complete set of problem-solving mechanism to ensure customer satisfaction. In case of any problem, the solution shall be given at the first time to prevent other subsequent problems.
Therefore, we can't guarantee to buy the cheapest "Made in China" products for you, but we can let you buy the most suitable and worry free products.
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