Low open rates? Sinking sales? You could have a stale email list. Here's the issue:

Did you know your email list can go stale?

It's why...

• Your email engagement (opens and clicks) tanks.
• More of your emails automatically end up in the spam folder - yep, even when subscribers aren’t marking you as spam.
• And conversions continue to drop as fewer and fewer interested prospects actually see your emails, much less open and act on them.

If your company relies on email to nurture leads and make sales, a stale list is NOT an issue you can afford to ignore.

So here's a quick breakdown of what makes an email list "go stale" and the dangers of not doing anything about it: