Low-hanging fruits in a garden of…
Steen Rasmussen
Connecting People, Data and Business Outcomes - Director of Data Innovation, Board Member & International Keynote Speaker
In Denmark there is a saying that “people are unable to see the forest for all the trees” and with the changes happening in the digital and data space right now I do get the feeling that this is happening.?
People simply have too many options, giving them some degree of decision paralysis - they simply fail to act, because everything looks interesting.?
So it really triggered me when Morten Kusk raised the question in a LinkedIn post
“Does “low hanging fruits” even exist???????”
Do these “fruits” even exist, or have I realized that in-house it is just a part of daily operations to reach out for those fruits?
Well for me the answer is simple.?
It’s about action and choice.?
Call it what you want but for most organizations, there are plenty of low hanging fruits, quick wins or whatever you want to call them.?
They are there because the world constantly changes to offer new opportunities, but we are usually too busy with business to notice.?
The fruits are basically what you find between the “as is” - and the “what could be”, that can be activated, and implemented FAST.?
And you are right, some growth-oriented organizations like yours are naturally harvesting fruits as part of their culture, but most have to stop and change their perspective to even notice a single berry right in front of their faces.?
Big problems and opportunities hold bigger risks and require big investments and time. Low-hanging fruits can be picked and monetized with a fraction of both the time and risk.?
With limited resources we need to do a mix of both, but we first need to be aware of the choices we have.
A long time ago at IIH Nordic we used to call this the 1-10-100 challenge. Any organization only has ressources for doing a certain number of tasks and initiatives unless an extra budget gets allocated.?
Could be 15, could be 212, or could be 15.302. The organization's task is to spread these points across a mix of simple fast assignments costing 1 point, mid projects costing 10 points, and the huge change projects costing 100.?
So what do you do if you have interesting projects worth thousands and thousands of points, but you need more capacity or resources to do them all??
You stall.?
Waiting for a sign from god, the market or any other interesting player.?
Right now we might be facing the opposite problem. We have too many big interesting options and they are stealing our attention away from what we could be doing in the meantime.?
So the alternative to doing something significant, becomes doing nothing.?
Even when we all know the cost of inaction is the highest cost of all.?
The other content in this edition
Steen’s Sightings”s: From Split to Kolding
There is a buzz in the community, which must be my main conclusion after a month with a lot of activity. Data is moving upward on everyone's agenda, but people are still the drivers.?
Sitting looking back at an intense month at Billwerk+ Denmark , MeasureCamp Croatia , MarketingCamp - online markedsf?ring konferencen , TwentyThree , DI Handel , and the Danish e-commerce awards by Dansk Erhverv - Digital Handel I am honestly a bit torn between whooping and cheering like a crazy lunatic and curling up like a ball and crying quietly.
Not because there has been anything wrong with the efforts of Mikael Christian Carlsen , Thomas Madsen-Mygdal , Ib Potter , Carsten Rose Lundberg , Tevin Lac , Robert Petkovi? or any of the other organizers.?
All the events have been beautiful, interesting, and thought-provoking.?
And good food... btw ?
My dilemma is the number of opportunities pointing in all directions from AI, payment solutions, logistics, and technology. My concern is with the people. As we accelerate the business and increase the expectations, we are also forcing people to accelerate to keep up.?
AI in marketing promises us that we can do more with less, but are we doing enough to enable people and ensure the right heart and intention behind the changes??
Or are we just accelerating?
Even if the future looks good, we still need to take care of each other and not just go all in on technology.
领英推荐
The Latest LinkedIn post: “Spend your resources on your most valuable data”
Top 3 Linkedin Posts last month
?? The Latest Article: “Data vs. AI vs. Thinking”
??? Youtube: We’re back with the final piece of YT content.?
The Digital Future presentation is here with the final part of 3, so you get it in good bite-size chunks.
It was filmed in Copenhagen during the K&S day a full-day event for people working with communication and language, where I tried to explore what impact they as an industry need to have on AI and how they would need to adapt to get the most value from it.??
For more content like this explore me on YouTube.
??? Upcoming Events in 2024?
I thought you would never ask. ?? You can enjoy, experience, and hear me at:
June:
July:
And that campers, friends, and other nice people concludes this month's newsletter,
Hopefully, I will see you next month
Best Steen.
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CRO/CXO Specialist | Digital Analyst | Cognitive Psychologist
9 个月We have the saying in Dutch too: can't see the forest with all the trees. I feel that is what happening with wanting to keep up with changing technology and the world. Shouldn't we pause and think why we even want this and what problem we are trying to solve? Are we forgetting what the user really needs?