Low Email Clicks? These 3 Tips Are For You!

This sucks.

(Do you agree?)

You thought of the email idea, wrote the copy, got the graphics, built the email in your marketing software, picked the segments, scheduled it, THEN…

Went back to see how it did, saw a click rate of 0.82%? and felt like this…

Anyone who’s sent enough email marketing campaigns has been there. You’re not alone.

But fear not.

You’re about to pick up a few tips from your old mate Carlos (<-- this is what all my friends call me (amongst other things), I think they find it easier to say than Carl… you can call me either).

I’m going to give you 2 solid tips to permanently increase your email click rates, plus one, kind of “gimmicky” trick that anyone can implement today.

FYI - the gimmicky one still needs to be done in a way that provides the best experience for your email list, I’ll show you how.

TIP #1

Ya boring.

If you’re being repetitive and uninteresting, your emails won’t get clicked.

Try more interesting subject lines. Mix up the content. Match your customer's interests to something that would genuinely interest them.

Even try… NOT sounding like a brand. Most brand owners struggle with this, especially in eCommerce.

They often worry about not looking professional and trustworthy. I get it. But it doesn’t mean you should let your emails sleepwalk into perpetual dullness.

Quick Example:

Let’s say you sell pre-made spice mixes for cooking.

Instead of always emailing about a flash deal or a product, send a recipe video.

Make sure the recipe video is on your images carousel on your product page and guess what?

They’ll be inspired to buy!

This tip does require some thinking and creativity on your part, and that’s a good thing. This sort of stuff is fun.

Schedule some time with your team or on your own and blast out as many ideas as you can. That’s your starting point.

TIP #2

You’ve heard this one before.

And you’ll keep hearing it because it’s legit.

Send to the right segments.

You’re asking for trouble if say, you run a fashion brand and send an email about new children's clothes to buyers of clothes for men aged 18 to 25.

(Yes, I know some of those blokes could have kids, but you see what I mean... there is a mismatch and you'd be hoping enough of them have kids so they'll buy your stuff today.)

In my experience, not all businesses have such obvious segments to target. If that’s you, again, just take some time to think about who you can target.

You don’t have to be perfect or correct the first time. Allow yourself some time to test stuff.

Email is a great testing ground because you can target smaller sample segments before rolling it out to the full segment. So give it a try.

TIP #3 - THE GIMMICKY ONE

Use “click enhancers”.

There’s nothing to be embarrassed about.

Many of have us thought about using click enhancers when we’ve felt our click rate is smaller than the other brands.

But which one do you go for?

Here’s a great example of a click enhancer that matches the example I used above about the recipe video.

Use a faux video player.

What is it?

It’s an image, that looks like a normal video you’d click on and your video would start to play.

Except, this image will link to the page your video lives on.

Like I said. It’s gimmicky.

However, if you are offering up a video of genuine interest to the segment you’re targeting, then it’s all good.

They click the faux video image > instead of a video playing, it takes them to the page where the video they want is (try to make sure that video is the first thing they see on the landing page, not buried halfway down the page) > they recognise the video > watch it > feel good > exit/browse/buy

You could even tease with a blurry image/zoomed-in abstract image that they have to “click to reveal”. There are many click enhancers you could try.

Just Remember This ONE Thing

Sending emails of genuine interest to segments of people most likely to be interested in them, will trump gimmicky stuff every day of the week and twice on a Sunday.

And this brings us swiftly to Today’s CTA…

If your click rates need a shot in the arm, ask yourself “Are my emails worthy of my customer's time?”.

If not (which they won’t be if your click rates are low) then focus on tips #1 and #2 above. Those are the hard yards you need to walk.

The payoff will be you getting paid more, so it’s worth it.

All the best,

~ Carl Ashton

7+ years email marketing old guy & founder @ easyemailboost.com

P.S.

Would you like my help?

The easiest, most inexpensive way to pick my brains and benefit from my nearly 8 years of experience in email marketing is to book a call I call (too many ‘calls’):

Boost Your Email Revenue in 1 Hour

We’ll have a screen share call where you tell me your biggest challenges with your email marketing.

I will tell you how to fix it and make more money.

Or if you simply need someone to take a look inside your ESP (like Klaviyo or Mailchimp for example) I will have a good rummage around and give you as many ways as possible for you to increase your email revenue.

*If you’re an email marketing freelancer and want to talk to me about freelancing or have a challenge with a client/project then I’m happy to help you too.

Book your call here .