Low Cost, High Quality

Low Cost, High Quality

Shawn Lacagnina Shawn Lacagnina

Shawn Lacagnina

Empowering growth-minded leaders to turn their visions into reality. Certified Business Coach | Sales Trainer | Speak on Issues Relevant to Small Business | Trade Show Specialist

发布日期: 2018年1月23日
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A radio ad for LASIK Surgery caught my attention on the way into the office this morning...

The ad's goal was to lure people into signing up for a "Free Evaluation". After promising the "lowest cost in the industry" for the "highest quality available", if you acted now you could receive an "additional 20% off"!

While they did not offer a free toaster, or free iPad, they did promise to use "FDA approved technology for optimized results" - which begged the question: is there a Non-FDA approved option? And, of course, they did boast that over 1.1 million hamburgers...errrr... surgeries had already been performed.

Maybe I am alone in this, however when it comes to my eye sight... the low cost provider on a discount is probably not what I am looking for... pun intended. When have you ever experienced the lowest cost item actually being the highest quality available? Does that strategy even make sense?

Thoughts?

Greg White

Budget Analyst at US Special Operations Command

6 年

Great points, Shawn. In hoc. Whitey ‘88

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