Low connection rates? Don’t blame the reps.

It’s not your reps. It’s your data.

Hey, Sales Leaders! Managing a sales team is no small feat, especially when conquering the challenges of outbound sales in the B2B realm.?

If your team suffers from low connection rates, it’s easy for the other C-suite leaders to say, “We have an outbound/sales rep problem.”?

Firstly….?

Secondly… It may not be your or your rep’s fault.?

Now, don’t misinterpret. You absolutely should check all points of your people and process to get to the source of the challenge to coach or resolve it correctly.?

Yet, if you’ve been adjusting your people and process, but it’s still not solving the issue, you likely have a DATA problem. Not a sales problem.?

Gabriel Lullo, CEO of Alleyoop , said it best in this clip from the 2023 SalesIntel Annual Summit.?

“It’s just math.?

If you’re not getting the revenue numbers you’re excited about, you’re not closing enough deals.?

If you’re not closing enough deals, it’s probably because you’re not getting enough meetings.?

If you’re not getting enough meetings, it’s probably because your connection rates suck.?

If you’re connection rates suck, it’s probably the data provider that you have.?So, it all intertwines.

If all of those things are working well, or as well as they can be, then you probably should really consider looking at something to fix the top of that entire sales cycle.?

And that’s where data comes in.” - Gabriel Lullo, CEO of Alleyoop

When Alleyoop switched to SalesIntel they saw a dramatic increase in their connection rate and meeting sets. (read the full story here )

So, what can you do about your data problem??

You can find a better data partner. Here are some resources to get you started.?

?? Can’t make a purchase decision on your own??

• Get a leg up and try SalesIntel’s free Chrome extension, RevDriver . It will kick-start your path to getting better sales data by spending more time dialing and less prospecting. Bonus: RevDriver works on Company Websites and LinkedIn (yup, sales navigator, too!).?

?? Understand what data is out there and what questions to ask.

• Read “The 2024 B2B Data Purchase Guide ” to understand what types of data are out there for you and what “quality data” really means for you.?

• This article dives into 12 Key Questions and Answers to expect when considering your next data partner.

Get the latest intel:

New Year, New Pipeline: Intent Data Strategies for a Healthy and High-Performing 2024

As a GTM leader, you understand the value of a healthy sales pipeline to fuel your revenue growth in 2024.

But how can you optimize your pipeline with limited resources and diverse challenges?

Join our exclusive webinar “New Year, New Pipeline: Intent Data Strategies for a Healthy and High-Performing 2024 ” and learn how to use intent data to:

• Expand your list of prospects and target high-intent accounts
• Convert more leads by understanding their search behavior and content preferences
• Accelerate your sales cycle and close more deals by aligning your marketing and sales efforts
• Measure and optimize your ROI with data-driven insights

Don’t miss this opportunity to boost your pipeline performance and achieve your sales goals with intent data. Register now and secure your spot!

See you next week,?

The SalesIntel Team