Low-and-Low, or: Is It Really Rigor vs. Relevance?

In our last information systems seminar, we discussed the concept of “rigor vs. relevance.” That is, how do you research with scientific rigor while maintaining managerial relevance?

These are unfortunately framed as mutually exclusive: it seems almost a badge of honor to publish on obscure topics in indecipherable prose. I love reading and got a near-perfect score on the GRE verbal, but I can barely get through many of our articles. 

This debate is just not necessary. Research can be both rigorous and relevant — take the example of Louis Pasteur. 

Full post here.