?? Loving Your Calendar, Agentic AI and Choosing the Right CMS
Hypha HubSpot Development
Hypha is a purpose-driven, New York-based HubSpot Agency specializing in solutions that help B2B organizations grow.
Happy Friday!
Let’s talk calendars.
As the holiday season approaches and winter settles in, your calendar can either be your best friend or your biggest stressor. The secret to staying on top of your to-do list and maintaining your well-being? Intentional calendar management.
Start by prioritizing you in your schedule. Block off PTO well in advance to ensure you can truly unplug and enjoy the season. Whether it’s for holiday shopping, family gatherings, or simply recharging at home, safeguarding this time is crucial.
Don’t forget to carve out space for daily essentials, like lunch. A dedicated break can help you recharge and tackle your afternoon with focus. Similarly, consider adding small buffer blocks between meetings to avoid back-to-back burnout. This breathing room allows for reflection, preparation, or simply catching your breath.
Just as important: try to avoid overloading your calendar on any single day. The winter months often bring unexpected challenges, from snow delays to seasonal fatigue. Build flexibility into your schedule to adapt without stress.
Lastly, take stock of your commitments. Prioritize the tasks that align with your goals and eliminate unnecessary obligations. A well-managed calendar isn’t just about being productive—it’s about creating space for what truly matters.
With a thoughtful approach to your calendar, you can make this holiday season—and the colder (see: drearier) months ahead—your most productive and peaceful yet. Your calendar can become your biggest ally!
- Sage Levene , VP of Marketing, Hypha HubSpot Development
Poll: Is your calendar your lifeline? Let us know in the comments.
Last Week’s Poll Results: The Pantone Color of the Year has been announced. Will you use the color as design inspiration in 2025?
Yes: 50%, No: 50%
?? Open Mic
Get Ready For Agentic AI in 2025
By Phil Stott , Head of Client Success, Hypha HubSpot Development
I’ve been deep in the weeds of agentic AI recently, exploring how this emerging technology could reshape what’s possible for our clients. So when I read a Harvard Business Review article on the subject this week, it perfectly crystallized many of the opportunities I’ve been seeing in the HubSpot ecosystem and beyond.
Unlike the first wave of generative AI that we’re used to working with, which responds to our prompts and queries, agentic AI can work independently toward specific goals with minimal human guidance. What caught my attention was how this could transform the way B2B companies operate. Mark Purdy , the author of the Harvard Business Review piece, describes agentic AI as systems that can “carry out complex sequences of activities, independently searching databases or triggering workflows to complete activities.” This isn’t just automation–it’s about AI that can make decisions and take action proactively.
We’re already seeing this evolution in action with HubSpot’s new Breeze platform. These AI agents are designed to automate complex workflows across content marketing, social media, sales prospecting, and customer service. For example, Breeze Agents can independently create content in your brand voice, analyze social media performance and implement strategies, or engage with website visitors using knowledge from your existing content base. Although still largely in beta, it’s exactly the kind of proactive AI that Purdy discusses in his article.?
The potential for B2B companies is significant. Imagine AI agents that could predict supply chain disruptions and automatically adjust inventory levels, or customer success agents that identify and address potential issues before they impact your clients. These aren’t future possibilities–they’re capabilities we can start implementing today.
I’m convinced that 2025 will be the year agentic AI becomes a mainstream business conversation. We’ll see adoption explode across organizations of all sizes as the technology becomes more accessible and use cases multiply. From small businesses experimenting with their first AI agents to enterprises deploying comprehensive agent strategies, this shift will fundamentally change how we think about business operations and customer relationships.
Ready to explore how agentic AI could transform your business processes? Let’s talk about integrating these capabilities into your HubSpot instance.
?? Second Hand News
SEO Roundtable: Google December 2024 Core Update Is Live - What Are We Seeing by Barry Schwartz ?
Keep an eye on your analytics over the next few weeks.
“Google surprised most of us with a new core update being announced yesterday, only a week after the November 2024 core update finished rolling out. This new December 2024 core update will take about two weeks to roll out and seems to be a normal core update that is updating one of the core systems that may have not been updated in the November release.”
Reuters : US asks court to reject TikTok’s bid to stave off law that could ban the app by David Shepardson ??
The TikTok ban is back in play and there are a couple of key moving pieces.?
The U.S. Justice Department has urged an appeals court to reject TikTok’s bid to block a law requiring its parent company, ByteDance, to divest the app by Jan. 19 or face a ban. TikTok argues the law could effectively shut down the app for its 170 million U.S. users, while the Justice Department claims Chinese control of TikTok poses a national security risk.
A court recently upheld the law, and TikTok hopes the incoming Trump administration will reconsider.?
“The decision - unless the Supreme Court reverses it - puts TikTok’s fate first in the hands of President Joe Biden on whether to grant a 90-day extension of the Jan. 19 deadline to force a sale and then of Trump, who takes office on Jan. 20.”
??? Hypha Highlights
When successful organizations outgrow their content management systems, the signs are unmistakable: User permissions become unmanageable, customer journey tracking breaks down, and teams struggle to gain meaningful insights as their tech stack evolves. What was once a simple website platform now stands as a barrier to growth.
领英推荐
The Content Management System (CMS) you choose today needs to serve your organization well into tomorrow. It must align with your business objectives, support your marketing efforts, and provide a seamless experience for both users and content managers—all while fitting within your organization’s budget and scaling alongside your growth.
“Whether you’re starting out with a small blog, building a shop or small website, or developing a portfolio for a client, you want to know that your CMS software will meet your team’s needs now and in the future as you grow,” says Jon Chim , VP of Design & Development for Hypha HubSpot Development.
Choosing a modern CMS means navigating complex tradeoffs between headless architectures, AI capabilities, and development workflows.
To be sure, not all CMS platforms are created equal. Before exploring specific platforms, let’s examine the critical factors that will help you make an informed decision for your organization’s needs.
? 5 Star Review
“Fantastic team, fantastic results!”
I had the pleasure of working with members of the Hypha team for many years and was consistently impressed with what they were able to accomplish. Their strategies are well thought out and their client management is stellar. I highly recommend them! -J.W.
Industry: Education
Services provided: Content Creation, Full Inbound Marketing Services, and Search Engine Optimization
?? HubSpot Hacks
With the HubSpot App Marketplace, you can integrate your existing tools and find the right apps to grow your business.
Need help finding the right integration? Hypha is happy to help!
? AI in Action
News, updates and tools from the AI industry.
I wanted to share one of my favorite sites. Familiar with Product Hunt ?
“Product Hunt surfaces the best new products, every day. It’s a place for product-loving enthusiasts to share and geek out about the latest mobile apps, websites, hardware projects, and tech creations. Community members can submit, browse, vote, and comment on daily submissions of products.”
The site is a great resource to learn about new softwares, tools, etc.
If you’re a little fatigued hearing about the ChatGPTs and Geminis of the world, the Product Hunt launch board is a great place to test out up and coming AI tech.
?? 1x Speed
The podcasts Team Hypha has queued up.
“On this episode of The Vergecast, we talk about a lot of different AI news, all along a single trend line: the tech industry trying desperately to build a killer app for AI. (Ideally, for them, also one that makes money.)”
?? How can we help you?
Spotlight: Website Development
Our incredibly talented team of platform architects and engineers, design experts, and strategists create beautiful and highly responsive, conversion-focused websites from across a wide range of content management systems and equip them with the superpowers of HubSpot.
Maximize Your Website’s Impact
No matter your existing content management system, our design, UI/UX, and CMS development specialists will customize the ultimate revenue engine on HubSpot to impress and engage prospects, convert them into diehard customers, and supercharge sales.
Forensic analytics, content management and publishing tools, themes and templates, SEO and blogging tools, extensions, and much more—make your website your company’s most powerful conversion opportunity!
Request an exploratory review today to find out how to take your business to the next level with Hypha and HubSpot??
Thanks for reading! We’ll catch you in next week’s edition. -Team Hypha
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