Loving OUTCOMES …. the second part

A few weeks ago I wrote about ‘falling in love with outcomes’ — looking at how we frequently forget this basic tenet of doing business: our wealth as a provider is directly related to the value we create for the customers we’re privileged to serve.

And it’s so strange how things seem to run in sequences; how things you write about one day pop up in all sorts of ways in the following days — take this note from Seth Godin (in a piece called, ‘The monopoly distinction’ just a few days ago: 

At enlightened companies, leaders are smart enough to ask, “how do we make things better for our customers?” They realize that this simple ratchet leads to loyalty, word of mouth and more customers.

At monopolies or companies that seek to act like them, the question is, “how do we make things better for us?”

What a GREAT question that first one is: “how do we make things better for our customers?”

The answer to it makes wonderment flow.

Enjoy doing it.