In loving memory of my elder Bro. Rest in Peace Pheloh!
In loving memory of my elder Bro. Rest in Peace Pheloh!
Grandpas hotel on jogoo road gives me a different kind of feeling every time I pass there. It's nostalgic. I was seated there. With pen and paper. Waiting to have a meeting. Then I was called. My elder bro had died. That was the shortest call I have received from mum. Normally she has these many un-woven stories when she calls. But on this day, she was broken. She sobbed.
It affected my moods. For some time. I became erratic. I cancelled the order. Then cancelled the appointment. Then walked out. Confused. Then walked in there back again. I was broke. I'd come for this meeting to push for some project.
I listed down a couple of friends. And contacted them directly. And we gave that guy a beffiting send off. To this day, I am forever grateful? to you my guys for making it happen.
I used to have a brother.? He was called Felix. He died. End of story. We're not going to talk about Felix because felix is resting well. But Felix was a Masterclass in Brand allegiance. Guy he worked for Aquamist- water bottlers for two decades straight on. He actually introduced me to that Aquamist brand of water because half of the time we met at his favourite joint, he talked about his job at Aquamist. Wait, and did I tell you that he told half the club that i am his kid bro? In remembrance of Felix,? I drink Aquamist water whenever I am up about town. Rest in peace Felix
Ps: if someone from Aquamist is reading this, kindly introduce the idea of paying Felix some royalties.
But what exactly pushes people to Brands Felix a side?
1. Shared Values We tend to see part of us in brands. We gravitate towards those brands from a connection of shared values.
2. Impressive Social media response
Lately social media rules. Brands that are responsive to clients reach out on social media score big.
3. Consistency 90% percent of clients who reach out to me for coaching tell me that I have been very consistent in this space!
?. Exploiting cognitive bias Humans tend to make decisions from a filter of personal experiences and preferences.
?. Experience What was your first time feeling drinking a coke? Yes. That experience lives on.
?. Customer Experience Do you realise how banks in particular sorround you with customer care? It's out of dire need to give you a unique customer experience.?
?. Trust and reputation You have been in the game. You play your cards right ? your trade sells. Because you own a reputation that automatically yields trust.
?. Authenticity Customers are not always gullible. They will easily see through the eyes of a synthetic brand.
?. Visuals Consumers are first beckoned by Visuals; logos, colors, slogan etc. They chose to stay or leave.
?. Perceived value. There's always a perceived value for a brand utmost.
1?. Social Proof A natural and organic showcase of how previous users are raving about the brand.
11. Convenience Everyone seeks efficiency and effectiveness. What's the user experience? How do they conveniently access your Brand and of what Convenience is it to them?
12. Ability to solve a specific problem! This is literally, the winning card. Brands exist to solve problems.
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