‘Love Water’ campaign launched to protect UK resources and environment But Is There A Major Flaw In The Name?

When I first read this breaking news I got very excited with the propsed campaign,

Then I Googled Love Water a what do you think came up as number one?

ITV published the news on this campaign Click Here For ITV News Item Published

So very soon a national campaign Love Water will unknowingly be promoting a plastic water bottle dispensing company that is already number one on Google Lovewater.com

There will know doubt be some very red faces when this goes to press!

Letter Sent To ITV News!

"Dear Sir/Madam,

I read with interest the article link here https://www.itv.com/news/2019-07-31/love-water-campaign-launched-to-protect-uk-resources-and-environment

This national campaign has a Major Flaw in it!

It is backed by more than 40 environmental groups, charities, water companies and regulators.

And led by bodies including the Environment Agency, Industry body Water UK, Ofwat, the National Farmers’ Union (NFU) and the Wildfowl and Wetlands Trust.

The long-term campaign is led by bodies including the Environment Agency, Industry body Water UK, Ofwat, the National Farmers’ Union (NFU) and the Wildfowl and Wetlands Trust.

Sir James said: “Most people agree that water is a precious resource but too often we take it for granted and don’t see how our actions have a direct effect on the local rivers, lakes and beaches we all care about.

“Our campaign intends to change that by urging people to use water wisely and to think before pouring cooking oil down the drain or flushing a wet wipe away.

But due diligence has not been completed!

Just Google Love Water you get https://www.lovewater.com You will get a water bottling company that produces plastic dispenser bottled water!

So the effect of this campaign will be to promote this company which is not environmentally friendly and besides its missing the point they really MUST surely change the name of the campaign don’t you think?

As a Water Industry Expert there really needs to be an immediate rethink- happy to discuss if you wish Mobile 07831 390637"

The Reply,

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