Love the idea of being a podcast guest?
Rob Cressy
ChatGPT & Self Development Coach | Build A Better Business + You | Create Growth Faster | Entrepreneur & Speaker
Do you like the idea of being a guest on more podcasts?
The opportunity to create new relationships, have a positive impact on others, and ultimately grow your business & brand is definitely appealing to me.
But what stops people from actually making it happen?
It's two things: Time and Money.
It's the time it takes to do the outreach to get booked on more podcasts.
And even when you dedicate the time, what is the messaging you send out so it's effective and you can see the fruits of your labor?
If you don't want to figure this out yourself you can hire an agency to do it for you. The challenge is they can charge $150-$250 per episode they book you on, so it can get expensive quick.
As someone who has hosted over 1000 podcast episodes, I'm pitched daily by agencies to try and land their clients on my shows.
99% of them get denied without me even opening their email, because I can see their lame pitch a mile away.
Since I love the idea of being a guest on more podcasts, I knew there had to be a better and cheaper way of doing this so I decided to create the system for myself.
I started out by creating messaging that was attention grabbing, personable, and concise (which addresses all of the major pain points I felt being on the receiving end of these pitches).
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As a long time sales pro, I know the gold is in the follow-up, so I designed three more messages to be delivered a week apart if they didn't respond.
To wrap a bow on this and make it easy to execute, I tasked my virtual assistant with finding the podcasts I wanted to be on, and then sending out the messaging on my behalf.
When someone responded she'd coordinate booking it with my calendar, and I'd show up to the podcast and share my magic.
In the first year of running this I got booked on 24 podcasts and was able to get the cost per booking to under $20.
Best of all I was able to build relationships with each of these hosts, get more awareness for my business, and see an increase in followers across all of my channels.
Since I have experienced the power and potential of this system for myself, I know the impact this can have on entrepreneurs and creators like yourself.
So that's why I've spent the last month refining and packaging this process so you can see these same benefits.
A blueprint for getting booked on more podcasts without having to pay an agency $1000's of dollars. That way you can grow your brand, relationships, and influence easily and consistently.
If time and money weren't an issue, how many podcasts would you love to be a guest on between now and the end of the year? How about in 2024?
Freelance writer | Resilience Coach | Havening Techniques Practitioner | 20+ years working in corporate sustainability | Founder of Lovely Messy Humans
1 年Thanks for sharing this Rob!