Love is Blind

A lot has been written about, the much-researched and thread-baringly discussed thought of a brand being a journey from being a trademark to a lovemark. Yeah, same context, but the Lovemark thought is too conceptual for the weekend. I want to just share and invite thoughts on a simple happening and/or act of 'moment marketing'...another trending #marketing thought!

A man or a brand...or whatever, the moment of Sundar Pichai, Google CEO since 2015 being anointed CEO of even the parent company, Alphabet, that too filling into the shoes of legendary founders themselves, obviously became a moment for all & sundry brands in India to go hyper. Am not looking at the rights & wrongs of it; or, for that matter, the efficacy of Sundar Pichai and his being anointed as the CEO.

Its about two brands in India. Both, broadly in the same category, Foods. Both, born & brought up in India, as they say! Both in mass-market space...many similarities and rationale for the two, to be seen/bucketed together. In fact, in a way both are linked with each other. Both interestingly, used the 'sundar' moment...! First, Parle-G. Though many a biscuit brands have come & gone; biscuit as a product has grown from being a humble stuff to really rich stuff, Parle-G is a rather salient brand. Look at what they did. Once around 2015 and then, now!

Second, Amul.

However, there has been some trolling on the Parle-G 'moments of marketing', Amul's activity seems to have elicited smiles

My simple point is, why such difference in response to similar stuff? Is the market blindly in love with Amul and why? Is the market not really in love with Parle-G and why? Does it mean Parle-G isn't really a brand and so makes Amul a brand, but not Parle-G?