Love-Based Marketing ??

19 years ago Adam Sandler and Drew Barrymore starred in?50 First Dates, about a man in love with an amnesiac woman who needs to be refreshed daily on what has happened in her life. Sandler's character would have amazing romantic experiences with Barrymore's character, but it was all for naught: she'd wake up the next morning with zero recollection of him or their experiences together.

An old flick .. but sill relevant and can relate this to Sales & Marketing ?

Widespread Short-Term Memory Loss

Modern customer loyalty mirrors daily engagement .There are just too many options, too much information, and too few dollars for consumers to ignore all other options on any purchase.?

Customers have amnesia when it comes to the brands they do business with. An average Business processing operations spends 9-10 minutes per customer during initial prospecting ..But loyalty can be earned, and most customers?do?have a moment where their love for a brand is triggered (often subconsciously).

The kicker? Brands have to create that moment, then do it again. And again. And again. And again, ad infinitum.

Creating Aha! Moments

Those moments happen when a brand stops treating customers like walking ATMs and starts building a mutually beneficial relationship.?Every?interaction is a possible Aha! moment, whether it's a making a purchase, reading an SMS , calling customer service or opening an email. Conversely, each of these moments is a chance for a brand to fall flat on its face.

These moments become customer wins when a business delivers the experience a customer expects and adds a little bit more value on the top to drive it home. Loyalty happens when the business repeats the valuable experiences over and over...

Pain or Pleasure - What is the Greatest Marketing Motivator ?

Adam was pursuing Drew every day, despite the pain and the odds, because of his growing love for her. In short, all the marketing experts who say pain is the greatest motivator have forgotten the power of our driving force in life: Love.

Someone trying to sell insurance and resorting to pain hasn't figured out the real pleasure button to make someone buy. They've been too lazy to search for the pleasure trigger. Focusing on pain was simply an easy cop-out, a handy approach.

Our goal as marketing and business people isn't to tell people what's wrong with them or to remind them of their pain, but to help them imagine and then experience the pleasure they long to have..

Your Customers May Not Know They Love You

78% of customers aren’t loyal to any particular brand. That doesn’t mean there aren’t tons of great companies out there providing amazing experiences for consumers. It just means consumers don’t have any real?reason to?devote themselves to a particular company or brand.

It's up to each business to add more value to every touchpoint and create that dawning moment of realization . You'll be surprised at just how many people say, "I?love?this company, and I didn't even know it!"

In short, you're dealing with the most powerful motivator of all time.

Reveal what there is to love about your product or service and you'll give people authentic reasons to do business with you. Call it Love-Based Marketing. You won't sell everyone with it. You'll sell only those who are a match for your offer.

That, in the end, is all you want. Then you're happy and so are your customers..