LOVE IS ALL YOU NEED

BUSINESS LOVE - A CULTURE AND BRAND RELATIONSHIP

Well it's almost Valentines Day, so we thought we'd bring the subject of love to business and leadership.

Can you imagine having a business where your team loved being a part of every day, and they could speak that love to the consumers, so that they too fell in love with your business?

After creating an alignment of culture and strategy, one of the things we help business owners and leaders with is creating a culture and brand relationship. Look at it like this...

CULTURE is how we think and feel about our business.

No culture isn't beanbags and fuseball tables with free lunches at the cafeteria. It is how our team THINK and FEEL about our organisations, WHY it exists and HOW we uniquely think towards and inspiring impactful picture of the world.

BRAND is how the market and the consumers think and feel about our business

No brand isn't about making sure the carpets match the flowers in the office foyeur or having a cool logo and some polo shirts. It's a thought that evokes a feeling. When people THINK about your business, how do you think they FEEL when they do?

When @Seth Godin said...

"The future of marketing is leadership"

What he was inferring is that leadership is about people. It's about creating amazing cultures by giving people something to believe in (purpose to engage), someone to believe in them (values to empower) and someone they can believe in (vision to inspire). It is about helping people become their best so they can do their best while in our care and beyond. It's about caring for people as human beings first, employees second.

It's about making our team fall in love with WHY they do what they do.

When we speak this LOVE to the market, the consumers and the market can't help but respond in kind and FALL IN LOVE with WHY you do WHAT you do for them. WE bring both halves of the heart together and everyone falls in love with WHY we do what we do.

Thursday morning, we are going LIVE on all channels to share the progression of economic value and why it is important to go beyond creating an experience for your customers. The link to the LIVESTREAM is below this infographic.

WEEKLY FERGASM

DON’T GO CHASING WATERFALLS…

“… just stick to the rivers and the lakes that you’re used to.”

Said TLC in 1994…

… and every well-meaning friend, family, neighbour, and acquaintance who loves you and doesn’t want to see you get hurt, suffer, or God forbid – change, grow or evolve or grow.

It’s not because they don’t want your success.

And quite often, it’s not because they’re an expert in the field that they’re giving you advice about, nor are they your target market (business, love, life, business love, love life...)

… it’s just, well, it makes them uncomfortable about the river or lake that THEY’RE used to, and just see you wanting to “have it your way or nothing at all, but they think you're moving too fast.”

(So a bit of 90’s RNB is my guilty pleasure, what of it?)

The thing is though, to see your life or business through the eyes of love does require you to have it your way.?We can’t expect them to understand, nor should we try and make them.?

And if your Mum is still on your case, just remind her of a mother’s love – like when your brother or sister was first born and they looked like an alien with ‘a face only a mother could love’ – she loved them, didn’t she?

(One of two things is going to happen here – you’re going to identify yourself as either the clear:

a) favourite, or

b) “arrogant” black sheep of your mob that’s still a lot of a child, happy to throw their siblings under the bus to get one up.?Either way is funny.?And your Mum should have known better than to nag you.?She did this, lol.)

So with the love month February here already and Valentine’s Day just around the corner… (did you make your reservation yet??Do that now unless your idea of a hot date is Uber Eats)…

… when might now be a great time to ask these 3 questions:

1)?????In order to attract customers and clients (not necessarily Mum or Dad) that love our business, is it important that WE love the muffin out it – all of it – first and foremost?

If ‘our vibe attracts our tribe’ then one would suggest “ummm yah girlfriend!”

2)?????And - just like any hot love affair - are we PASSIONATE (about the problem that we’re solving in and for the world)…

… and relevant in the hearts and minds of those whom we are proposing (our business) to?

Which hopefully is not our family.?And if so, if this ain’t ‘Game of Thrones’ then stuff just got weird.

And to wrap up while staying consistent with the corny song lyric theme to go with the tragedy that’ll no doubt be the tsunami of desperate lame greeting cards floating around on the 14th…

3)?????“What’s love got to do with it?”

Everything, Tina – everything.

Written by Leadership Coach - Lisa Ferguson

WELCOME BIG ALL CONNOLLY

You may have seen our post about something big is coming to Circle Leadership, well actually two big things are coming. One is Big Al himself! The other is a new community platform for solo entrepreneurs, people who want to turn their side hustle into their full-time hustle and anyone who bought themselves a job and now wants to make it a business.

More to follow on both these big things!

WEEKLY CLARISM

If your team isn't engaged in WHY they do what they do for the customer, why would your customer be engaged in your business?

THE INNER-CIRCLE

Ideally, this #newsletter is for you. Yeah, we might share the odd humble brag, but its intent is to add value and inspire more purpose-driven leadership around the world. If you have a question on a relevant leadership, culture, or strategy topic, please ask and we will provide our insights.

#CLARITY #ALIGNMENT #DIRECTION #FOCUS