Louder and Righter
As a person, a marketer, or a newsreader, it helps if you're louder than others. This also means you need to keep increasing the decibel levels to stay relevant.
Loud can be interpreted as spending more, interrupting more, talking more. And too much loudness means growing out other voices.
In his newsletter, author Ozan Varhol wrote about how the first page on google search doesn't always show up the best results. To find something truly different, you need to be willing to go off the beaten path.
Just because you're loud, it doesn't mean you're right. It just means you're loud. Just because you're loud, it doesn't mean you're right. It just means you're loud.