Lottie London continues to lead and pioneer the digital space utilising digital innovations in their Halloween campaign launch

Gen Z beauty brand Lottie London know that the digital space plays a key part for beauty activations especially within the generative AI, AR, VR and CGI spaces.

Lottie London have tapped into the digital space and utilised these innovations through their Halloween campaign launch. After being one of the first brands to launch activations in the Metaverse, Lottie London yet again sets itself apart from the rest of the industry players.

Lottie London utilised generative AI image platform Midjourney to create surreal images to tease the campaign ahead of launch. These aimed to intrigue the audience and encourage conversation around the brand across Halloween a key calendar moment for makeup brands. The images were used across their social media platforms Instagram, TikTok and LinkedIn, where we saw +710% increase in engagement and +180% increase in interactions with high social sentiment and increase in comparison to previous campaigns, you can check out the images here

With many successful brands utilising CGI and virtually bringing their products and brands to the streets of the world's biggest cities, to encourage their audience to question what is real. Lottie London wanted to raise the bar even further and created an industry first, a CGI drone display to celebrate the launch of the collaboration and collection.

This foray into CGI drone display has not been used by brands before and is a clever way of replicating drone advertising in a creative but cost-effective way. As an indie brand Lottie London’s campaign budgets are often challenged and cannot be compared with big industry players. It can prove difficult to come up with creative concepts that can be executed on a show-string budget. Instead, the brand must strive to engage, excite, and grab the attention of consumers and customers by finding creative ways to “make things happen” that surprise even industry experts. By using this form of CGI technology, Lottie London were able to achieve this.

Lottie London shared the CGI drone display video across their social media platforms with the video gaining over 550K views on TikTok, Instagram and LinkedIn, you can check out the video here

With AR & VR technologies growing in the past few years, particularly in the beauty space. Lottie London partnered with Viral AR Creator and Digital Makeup Legend, Paige Piskin. To create a bespoke filter for the Lottie London Halloween collection to engage fans just in time for Halloween. Fans that used the filter and transition into their Halloween makeup look were in with the chance of winning the collection. The

bespoke filter gained over 550K views, over 15K likes and over 100 uses in TikTok content.

Lottie London are already firm players in the Metaverse space, taking part in this year’s first Global Metaverse Beauty Week hosting across Roblox and Decentraland, hosting the first ever Prom Party in the Metaverse in Decentraland and launching the Chaun Legend Stay Press’d Press On Nails Collection in the Metaverse in Decentraland.

At Lottie London it is key for the brand to keep updated and in the know on the latest innovations and technological advancements happening in the digital space. As these help us to better engage and excite our digital led Gen Z community and consumer. With such experiences helping brands tell their story and engage consumers in an immersive branded experience.

“I am excited to be partnering with Lottie London to create a bespoke filter for Lottie London inspired by their latest Halloween collection. We saw such great engagement from users and fans across Halloween interacting and trying out the filter in their content. It’s great to see beauty brands such as Lottie London exploring the AR and VR space as another way to reach their customers, express creativity and individuality and bring the innovations in the digital space to the forefront.” – Paige Piskin, Viral AR Creator and Digital Makeup Legend.

“Experimenting with new innovative technologies is a fundamental part of our creative process. I always highly encourage my team to quickly test new developments and gather learnings as our ability to be agile, nimble, flexible and fast is often what sets us, indie brands, apart and positions us ahead of big heritage brands. At Lottie London we have been firm players over the past few years in the Metaverse and are excited to be tapping into the digital space further utilising innovations such as generative AI, AR, VR and CGI in our Lottie London Halloween campaign launch. Alongside creating an industry first as a brand in the digital space with our CGI drone display which is a clever way of replicating drone advertising in a creative but cost-effective way. It’s key for us to engage and excite our Gen Z community and consumers to help tell our story and share our campaign in innovation approach.” – Nora Zukauskaite, Global Marketing Director at Lottie London

Lottie London is available at lottie.london , The Lottie London App and ASOS

For further information, imagery or press samples please contact [email protected]