Lost Time
Gavin Martin are proud to have produced this project Lost Time @losttimeproject designed by London based creative pair Alice Murray @AliceMurray (Associate Partner, Pentagram) and Lauren Priestley (Creative Director, Redwood). The project ingeniously draws attention to the pay gap between men and women in the UK.
This amounts to an incredible 17.3%, which means women effectively work for free for 63 days of the year, equivalent to two months of the calendar.
The Lost Time Project presents this data as a B1 limited-edition print, typeset in New Rail Alphabet designed by @a2_type, a revival of the British Rail typeface designed by Margaret Calvert of Kinneir Calvert Associates in the early 60s.
Let’s help Alice and Lauren (and the world) put an end to this crazy imbalance and spread the word by putting their super cool print up on your wall. Or get two, and they will send one directly to your company’s CEO with an anonymous note!
Buy yours @losttimeproject
All profits generously go to @ladieswinedesign @creativeequals and @designersspeakup
PRINT SPEC
- Size: 680 x 980mm
- Stock: X-Per Premium White 250gsm by Fedrigoni
- Print: Litho Double-Hit Black one side only
- Varnish: Spot Gloss UVw
- Finish: Trimmed to size
#PrintedByGavinMartin #LiveforPrint #PrintSpotters #BehindThePrint #LostTime