The Lost Episode with Heather Cox

Canada's Restaurant Guy, Jay Ashton

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This isn't just any episode, it's a unique and electrifying "lost episode" featuring the dynamic Heather Cox. Renowned for her extensive knowledge in social media, digital marketing, and WordPress website design, Heather brings a wealth of experience and insights that are invaluable to anyone in the restaurant and hospitality industry.

Jay Ashton, your host, kicks off the show with his usual charm and energy, despite his co-host Dominic being absent for the night. Jay's excitement is palpable as he introduces Heather, highlighting her as a true rock star in the industry. With over 15 years of experience, Heather shares her journey from the early days of Facebook to becoming a sought-after expert in digital marketing.

The Importance of Social Media in the Restaurant Industry

Heather emphasizes that cutting social media and marketing efforts is a critical mistake many restaurants make, especially during financial hardships. Social media serves as social proof and brand recognition, which are essential for maintaining customer trust and visibility.

"Your logo needs to tell a visual story about your services. It's not just about looking good; it's about creating a cohesive and accessible brand that resonates with your audience and stands the test of time." Heather Cox

Heather shares invaluable tips on how to enhance social media engagement. For instance, including a human element in food photos, such as a hand holding a plate, can significantly boost engagement. She also discusses the importance of varied content, including stories, reels, and feed posts, to cater to different demographics.

The Power of Branding

Heather underscores the necessity of having a cohesive and strong brand. This includes having a well-designed logo, consistent brand colours, and a clear brand voice. She also highlights the importance of accessibility in branding, ensuring that all customers, regardless of age, can engage with the brand seamlessly.

One of Heather's standout suggestions is the concept of a "content phone" for restaurants. This dedicated phone, used by staff during downtime, can capture authentic and engaging content for social media, ensuring a steady stream of fresh and relatable posts.

"Including a human element in your food photos, like a hand holding the plate, can significantly boost engagement. It's the small touches that make your content relatable and engaging." Heather Cox

A Personal Touch

Heather's journey is not just professional but deeply personal. From working in her mother’s gift boutique to starting her own social media and digital marketing business, Heather's story is one of resilience and innovation. She shares her experiences candidly, offering a relatable and inspiring narrative for listeners.

Jay reflects on the parallels between his journey and Heather’s, especially the importance of being authentic and innovative in the hospitality industry. He shares his admiration for Heather’s approach and reiterates the value of being genuine and creative in both personal and business branding.

Looking Ahead

Jay wraps up the episode with a promise to bring Heather back for part two, acknowledging the wealth of knowledge she has to offer. He encourages listeners to embrace the insights shared and implement them in their businesses.

If you missed this episode, you missed a night of learning, laughter, and inspiration. Stay tuned for more episodes of The Late Night Restaurant Show, where we continue to bring you the best in the industry. And remember, in the words of Jay Ashton, imperfection is perfection—embrace your authentic self and let it shine through in your brand.

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Domenic Pedulla National Restaurant Association Show Kenzie Osborne Restaurants Canada Monte Silva Sapsucker Jason E. Brooks Christin Martin Heather Cox