The Lost Art of Thank You Notes: A Simple Way to Win Business

The Lost Art of Thank You Notes: A Simple Way to Win Business

During my years running a granite company, I discovered a powerful yet often overlooked tool for securing clients: the humble thank you note.

After every client meeting, I'd take a few minutes to pen a handwritten note expressing my gratitude for their time and interest. This small gesture consistently set us apart from the competition.

Why did it work?

  • It demonstrated genuine appreciation
  • It showed attention to detail and follow-through
  • It created a personal connection in an increasingly digital world

Time and again, clients told me this simple note was the deciding factor in choosing our company. In a world of emails and text messages, a handwritten thank you note stands out.

The lesson? Don't overlook inexpensive opportunities to build goodwill with potential clients. A few minutes of your time and the cost of a stamp could be your most effective marketing tool.

What are your thoughts on thank you notes in business? Have you experienced their impact firsthand?

#BusinessTips #CustomerRelations #Gratitude

Samad mohsin

I help founders design and develop website, Saas products & Web Apps. 22 projects delivered. | Sr.UI/UX Designer | Framer Developer | Wix Expert | No/Low Code Development | bubble.io

3 个月

This really resonates with me. It’s the small actions that can lead to significant impacts. I believe that making people feel acknowledged and valued is crucial, both personally and professionally.

Mira Thimmayya

Branding Strategist, speaker & owner of Brandfixers - Sweden’s 1st personal branding agency. With a marketing & event production background, I help people build & leverage their brands for maximum impact. ????

4 个月

This is so true, Steve Cory I think about this a lot.. what small things can I do that will make a big difference. I think making people feel seen is very important both in life and in business.

Joy Eki Omovie.

I am a Gardner for small businesses. Content and Sale Strategist || Copywriting Ad Specialist || Nigerian Pidgin Brand Communicator ||110+ Events Hosted || Open to partnerships and Collaboration

4 个月

Thank you is underestimated

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