Losing clients, birthing babes and becoming more expensive.

Well, I'm two weeks back at the helm of Ruby Assembly and Good Axe. The year has started with a bang. I've been facilitating our kick off Social Strategy Sessions with our digital team, focusing on new business meetings (Ruby Assembly has some very exciting new clients joining our family of brands in '25), and I've even had time to bring you a new Real Ambition podcast.

It's a year in review, and 2024 was an extraordinary one in many regards. As the title of the 'cast, suggests it involved losing clients, birthing babes and becoming more expensive.

You can listen to it here.

In addition to discussion of managing upskilling of systems around my maternity leave, there's some juicy content on losing clients, building a new business offering to breach the gap ... and some jolly story-telling involving Disney Cruises and e-bikes.

Enjoy, you crazy kids.

See Iolanthe speak at Spark by Smokeball

Wondering if investing in social media content is worth the effort if you're in legal? Iolanthe Gabrie, Director of Ruby Assembly, presents "Make Them Remember You: Social Media Best Practice Essentials for Lawyers" at Spark by Smokeball 2025. This entertaining session explores digital hygiene, brand design, and content creation strategies for legal professionals on social media platforms. Expect big energy and frank insights from this unique professional services marketer and the author of 100 Days of Brave.?

Get your ticket here and don't forget to use my discount code!

The Serious Women in Business Awards 2024

Sponsored by Ruby Assembly and Leaders in Business, the Serious Women in Business Awards recognize outstanding achievements and contributions of women entrepreneurs and business leaders in Melbourne's northern suburbs.

These prestigious awards honor the vision, innovation, leadership, and tenacity of exceptional women making a difference in our local business landscape.?Judged by a panel of leading female entrepreneurs based in Melbourne's north, the Serious Women's Business Awards is the first program of its kind specifically celebrating and elevating women and those identifying as women in the commerce achievement space.?We've already had several legal practices nominate for this awards program. If you are in Melbourne's north, consider yourself invited to participate in the awards program, or simply to dress up to the nines and frolick at our Gala Awards Night on February 27th 2025 at Chapter Place, Pentridge.

Launch your podcast with Ruby Assembly Media in 2025

Since Ruby Assembly Media soft-launched their podcast offering for professional services, we've been pleased to have had five clients progress their projects. We'd like to highlight Placement Solutions' first season 'State of the Nanny', which you can listen to here. With leading Australian expert in nanny educator placement, CEO Louise Dunham at the helm, this niche podcast brings a whole new dialogue to the early care space.

If you require end-to-end support to bring your own podcast to light, email [email protected] for more details on collaboration.