Los Angeles Kings: Legacy Forward

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The Los Angeles Kings are bringing their "Legacy Moves Us Forward" theme to life in a big way for the 2024-25 season, combining a thrilling team rebrand, complete with new team logos and design elements, with an app redesign overhaul aimed at deepening fan engagement and meeting the moment.

Redesigned pages in the LA Kings app now capture the excitement, energy, and anticipation of game day. The new homepage, for example, transitions seamlessly through pre-game, in-game, and post-game, with tailored designs for both home and away games—putting fans first, whether they’re building excitement before the game, keeping up with live action, or reliving key moments after the final buzzer.

Overall, the new redesign of the LA Kings app includes several key new pages that amplify the team's updated rebrand look:

• A new home page
• A new tickets page
• A new media hub for news, videos, and podcasts

Additionally, the app introduces:

• A new home gameday page in the pregame state
• A new home gameday page in the in-game state
• A new home gameday page in the post-game state
• A new away gameday page in the pregame state
• A new away gameday page in the in-game state
• A new away gameday page in the post-game state

Plus:

• A new Día de Muertos Theme Night homepage

With a focus on bringing fans closer to the team, the newly designed app enhances every moment—from pre-game hype to in-game thrills and post-game celebrations.

Hear from the LA Kings Digital Marketing Team, Kailee Smith, Digital Marketing, and Kiley Sullivan, Director of Marketing & Digital, who say, "We’re thrilled to bring a more immersive, fan-centric experience to LA Kings fans through our redesigned app. This upgrade goes beyond just aesthetics; it’s about enhancing accessibility, streamlining content, and delivering an app that keeps fans closer to the action 365 days a year."

We want to send a massive shout-out of gratitude to?Kailee Smith , Digital Marketing,?Kiley Sullivan , Director of Marketing & Digital, and?Chris Peterson , Vice President, Marketing, for working with us so closely to revamp the?app with new designs to match the moment of such a pivotal time in the franchise's history. This rebrand is a celebration of the LA Kings’ rich legacy and their exciting future.

Download the LA Kings app today ??

Apple Store | Google Play Store